(PRESS RELEASE) MONTCLAIR, NJ — PETS+ magazine, the leading publication for the pet industry, and the World Pet Association (WPA), producers of SUPERZOO and GROOM’D, have announced a strategic media partnership that will bring a new level of coverage to these shows, two of the largest in the industry.
The collaboration between PETS+ and the WPA will deliver comprehensive reporting on industry developments as well as the latest trends and products from SUPERZOO and GROOM’D. This exclusive partnership will include new and insightful feature articles, live coverage, and exclusive interviews from the SUPERZOO and GROOM’D show floors, as well as year-round content showcasing the best and most innovative developments in the pet industry.
PETS+ magazine, with a well-established presence in the pet industry, will bring its expertise in product coverage and the business of retail to SUPERZOO and GROOM’D audiences. Since its founding, the magazine’s award-winning editorial team, led by Editor-in-Chief Pamela Mitchell, has provided unparalleled insights into the latest product trends, retailer opportunities and best business practices within the pet industry, both in print and online.
WPA is known for hosting SUPERZOO, the largest pet product marketplaces in North America, and produces GROOM’D, the ultimate one-stop-shop for groomers, kennel operators, and pet industry professionals alike. WPA will offer PETS+ magazine exclusive access to its expansive network of exhibitors, industry professionals and event attendees, enabling comprehensive coverage of each trade show and providing exclusive content for both PETS+ magazine readers and SUPERZOO and GROOM’D attendees.
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“As the pet industry continues to evolve and grow, we’re thrilled to be partnering with SUPERZOO and GROOM’D to provide our readers with an even deeper understanding of the latest innovations, trends and opportunities in the pet market,” says PETS+ Publisher Desiree Lynch. “Our exclusive media partnership with the WPA will enable us to connect with a broader audience of industry professionals and enthusiasts, further cementing PETS+ magazine’s role as a trusted source of information within the pet industry.”
WPA Senior Vice President Mike Karsting adds, “PETS+ has a strong reputation for delivering quality content and reaching a wide audience of business owners and retailers in the pet industry. This collaboration will help us continue to connect with our target audience and showcase the exceptional opportunities available at GROOM’D and SUPERZOO.”
This exclusive partnership marks a significant step forward in the pet industry’s media landscape, promising readers, exhibitors and attendees a wealth of high-quality content, insights and expertise in the year ahead. The collaboration between PETS+ magazine and the WPA will also undoubtedly create new and exciting opportunities for the pet industry at large.
About PETS+ Magazine
The only peer-fueled magazine for the pet industry, PETS+ focuses on retailer and service provider success stories, practical solutions to universal business problems, and product showcases — all designed to give readers the inspiration, information, and tools they need to thrive.
About World Pet Association
Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization. WPA connects and informs pet professionals through industry-defining trade shows SUPERZOO and GROOM’D (formerly Atlanta Pet Fair and Conference). Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; lead efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and provide business resources, education, content, and services to ensure pet product retailers have the support they need to be competitive.
About Superzoo
SUPERZOO boasts the most buyer participation of any trade show for the pet retail industry in North America. SUPERZOO provides pet retail and industry professionals with leading-edge education and access to the most comprehensive array of market-ready products for retailers to competitively differentiate themselves. For the ninth consecutive year, SUPERZOO has grown in exhibitor space and square footage, and has been listed among Trade Show Executive’s “Gold 100” trade events since 2014. Produced by World Pet Association (WPA), this annual event attracts retailers, product suppliers and service providers.
Media Contact: Barbara Moss E: barbara@smartworkmedia.com
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For more information about PETS+ magazine, WPA and SUPERZOO, please visit www.petsplusmag.com, www.worldpetassociation.org and www.SUPERZOO.org.
