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The Big Survey

See the 2021 Top-Selling Toy Brands According to the PETS+ Big Survey

The independent pet retailers who took our first-ever Big Survey identified which treat toy brought in the most sales last year.




Editor’s note: In our first-ever Big Survey, we asked independent pet retailers and service providers to answer 69 questions about how they do business and the industry itself. These owners and top managers — 520 to be exact, from across the U.S. and Canada — shared all in the anonymous survey conducted online from mid-August through October.

Kong took the No. 1 spot in answers to this Big Survey question: What was your top-selling toy brand in 2021? Nearly 25% of all respondents named the ubiquitous rubber toys as their sales leader, with Fluff & Tuff coming in just behind at No. 2 with 21% and VIP at No. 3 with 9%. A mix of widely available and indie-focused brands split the remainder of the top 10 list.

See the answers to all 69 questions in our November-December issue, mailing out Nov. 15. A big thank you to the American Pet Products Association for sponsoring our inaugural survey!



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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