Editor’s note: In our first-ever Big Survey, we asked independent pet retailers and service providers to answer 69 questions about how they do business and the industry itself. These owners and top managers — 520 to be exact, from across the U.S. and Canada — shared all in the anonymous survey conducted online from mid-August through October.
Kong took the No. 1 spot in answers to this Big Survey question: What was your top-selling toy brand in 2021? Nearly 25% of all respondents named the ubiquitous rubber toys as their sales leader, with Fluff & Tuff coming in just behind at No. 2 with 21% and VIP at No. 3 with 9%. A mix of widely available and indie-focused brands split the remainder of the top 10 list.
See the answers to all 69 questions in our November-December issue, mailing out Nov. 15. A big thank you to the American Pet Products Association for sponsoring our inaugural survey!
