Headlines

Shoppers Expecting More AR Experiences From Brands: Survey

Along with more AR retail experiences, consumers are also looking for virtual shopping assistants.

Published

11 months ago

February 16, 2024

PETS+ Staff

PHOTO: ISTOCKPHOTO

Consumers are expecting their favorite retail brands to offer more augmented reality (AR) shopping experiences in the future, according to a new survey by ConsumerX.

The survey asked participants what online shopping experiences they expect their favorite brands to offer in the future. Along with AR, shoppers are also expecting more virtual shopping assistants to help them with purchases in addition to more live streaming from their favorite brands.

The top choices from consumers are:

Augmented reality – 35.6 percent
Virtual shopping assistants – 31.7 percent
Live shopping – 31.3 percent
Shopping commerce – 27.9 percent

Find the full rankings of the survey here.

Related Topics:Latest News Top Retail Trends

PETS+ Staff

Since launching in 2017, PETS+ has won 24 major international journalism awards for its publication and website and was a finalist for Best Single Issue in the prestigious Neal Awards in both 2017 and 2024.

click to Comment(Comment)

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.