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Side by Side Pet Blends Ancient Wisdom with A.I. Innovation

The AI Balance Indicator provides pet parents with nutritional guidance tailored to their pet’s needs.




(PRESS RELEASE) CLINTON, CT — Side by Side Pet, a leader in whole-food nutrition, unveils its latest innovation: the AI Balance Indicator. Rooted in the time-tested practice of Eastern Food Therapy (EFT), this cutting-edge technology provides pet parents with nutritional guidance tailored to the pet’s needs. In collaboration with experts in veterinary medicine, nutrition, data science, and Eastern holistic practices, Side by Side Pet has developed the Balance Indicator. This AI software analyzes a dog’s unique constitution and metabolic function by evaluating an image of the tongue.

The body’s only visible inner muscle, the tongue, has been a critical diagnostic tool in assessing health for over 5,000 years. All foods in EFT are known to have inherent energetic properties (Warming, Cooling, or Neutral) and can affect how the internal systems function and impact the body’s natural equilibrium. When the body is off balance, many common problems can occur, including digestion, immunity, muscles & joints, and even temperament. The nature of these internal imbalances can be identified through the tongue.

Pet parents simply upload a photo of the pup smiling, playing, or any image that shows its tongue to the Balance Indicator. The patented AI software analyzes the tongue’s hue, tint, tone, and shade to determine whether the dog is balanced (neutral) or imbalanced (warm or cool). Based on its assessment, the Balance Indicator provides personalized diet recommendations to counterbalance or maintain a healthy equilibrium. Combining the wisdom of EFT with the power of AI, Side by Side Pet empowers pet parents to confidently promote wellness with nutritious whole-food diets crafted to fit its pet’s unique physiology.

“We’re thrilled to introduce this groundbreaking solution to pet parents worldwide,” said Carol Bramson, CEO at Side by Side Pet. “Our AI-powered Balance Indicator combines the best of Eastern and Western approaches to nutrition, providing dogs with all-natural, whole-food diet recommendations, synthetic-free diets that are delicious and tailored to their needs. My mission is to share the immeasurable benefits of whole-food nutrition with pets and their people to help our four-legged family members live longer, happier, and healthier lives together with us, side by side.”

Benefits of Eastern Food Therapy:

  • Balance & Harmony: EFT emphasizes achieving balance and harmony within the body. By categorizing foods based on its energetic properties (Warming, Cooling, Neutral) and effects on the body, EFT aims to maintain equilibrium (Internal Balance) for the overall wellness of our pets.
  • Personalized: Side by Side uses EFT to craft recipes based on individual constitutions. Our diet and treatment options are tailored to address specific needs and imbalances that support good health.
  • Proactive Care: By understanding the energetic properties of different foods and its effects on the body, Side by Side allows pet parents to select foods that can restore inner balance and support the dog’s lifelong wellness.
About Side by Side Pet

Whole-Food Nutrition: Side By Side utilizes a back-to-basics approach focused on Food Energetics and nutrition derived from only whole, unaltered foods. If a pet’s diet consists of whole foods, it can absorb all nutrients efficiently without the need for synthetic vitamins and minerals commonly found in commercial pet products. Each of our ingredients is thoughtfully selected to deliver significant species-appropriate nutritional benefits. We Nourish and Balance from the Inside Out. Our mission is to help pets live longer, happier, healthier lives Side by Side with you.


For more information about Side by Side Pet and its AI QR Code for Personalized Dog Diets, Please visit us at



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