Marketing Archives

How to Make Every-Door Direct Mail Work for Your Pet Business

Many pros have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...

Manager's To Do8 years ago

Script the Perfect Store Tour … and More To-Dos for April

APRIL 2-8 CUSTOMER SERVICE Begin training your staff to give first-time customers a “tour” of your store. This is a good way to break the ice...

Tip Sheet8 years ago

Make Getting Lost on Your Website a Pleasure … and More March Tips

Rule of thumb: You get lost, you meet a dog.

Manager's To Do8 years ago

Plan a Pet Fashion Show … and More To-Dos for March

March 5-10 OPERATIONS The year is gathering pace and those small operational adjustments you made in January should be starting to stick. Make a point of...

Tip Sheet8 years ago

Your Secret Weapon Against Sidewalk Ice … and More Tips for February

This dishwashing soap is pure magic.

Manager's To Do8 years ago

Incentivize Customer Referrals and More To-Dos for February

Jan. 29-Feb. 3 MARKETING Most people do not think of their pets when it comes time for Valentine’s Day shopping. Your job is to convince them...

Do You Or Don't You8 years ago

Less Than One-Third of Pet Businesses Use This Traditionally Powerful Marketing Technique

30%: Yes Direct mail with a coupon or a redemption for a free item works better than just an informative item. — Stacy Busch-Heisserer, Busch Pet Products,...

Tip Sheet8 years ago

Make Every Card Unique, Give Cats Free Stuff Too … and Other Tips for January

Give that cat a freebie!

Manager's To Do8 years ago

Plot Your Social Media Calendar … and More Business To-Dos for January

Jan. 1-6 WELLNESS Over the holiday season, it’s not unusual to run a sleep deficit. Remedy that by getting an extra hour of ZZZZs every night...

Tip Sheet8 years ago

Use Fear to Get Motivated … and More Tips for November-December

Using fear that motivates.

Ask PETS+8 years ago

Writing a Great Reference Letter … and More November-December Questions Answered

A terrific employee is leaving for the West Coast. How do I write her a reference? Think about the references that have impressed you as a...

Manager's To Do9 years ago

Build Your Christmas Music Playlist and More To-Dos for September and October

Sept. 4-8 MANAGEMENT Develop a standardized gripe response formula. Be sure everyone on the team knows how to execute it perfectly. STAFF Time for the second...

Brainstorms9 years ago

Offer Your Customers a Disloyalty Card

Here’s an idea that’s contrary to just about everything you’ll read about marketing: This idea owes its inspiration to a UK coffee retailer who handed out...

Columns9 years ago

5 Ways to Celebrate Your Customers

Maybe it’s time to look at how you honor your customers for shopping in your store.

Tip Sheet9 years ago

Support Local Scouts to Attract New Customers … and More Tips for September-October

Cultivate your next generation of customers.

Best of the Best9 years ago

Store’s Bergamascos Inspire a Super-Sticky Brand Booster

Simple sticker makes a store — and its mascot —famous.

Press Releases9 years ago

Sniff Design Basics Offer New Pre-Made Logo Design Services

Various licensing options are available. (Press Release) EUGENE, OR – Sniff Design Studio announces a service launch for pet industry professionals. Sniff Design Basics, a subsidiary...

Press Releases9 years ago

GAMMA2 Expands Marketing Team

She’ll help build brand awareness. (Press Release) CARLSBAD, CA – GAMMA2 has named Kassi Calton to the role of marketing specialist. Calton joins GAMMA2 with experience...

Press Releases9 years ago

Matrix Partners Wins Gold Hermes Award

(Press Release) CHICAGO – Matrix Partners, a brand strategy and communications firm specializing in the pet products industry, recently announced that an integrated marketing campaign it...

Press Releases9 years ago

A Pet with Paws Rebrands with New Logo, Revamped Website

It’s just in time for SuperZoo. (Press Release) NEW YORK – A Pet with Paws, a manufacturer of pet carriers and accessories, has rebranded and is...

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All posts tagged "Marketing"

How to Make Every-Door Direct Mail Work for Your Pet Business

Script the Perfect Store Tour … and More To-Dos for April

Make Getting Lost on Your Website a Pleasure … and More March Tips

Plan a Pet Fashion Show … and More To-Dos for March

Your Secret Weapon Against Sidewalk Ice … and More Tips for February

Incentivize Customer Referrals and More To-Dos for February

Less Than One-Third of Pet Businesses Use This Traditionally Powerful Marketing Technique

Make Every Card Unique, Give Cats Free Stuff Too … and Other Tips for January

Plot Your Social Media Calendar … and More Business To-Dos for January

Use Fear to Get Motivated … and More Tips for November-December

Writing a Great Reference Letter … and More November-December Questions Answered

Build Your Christmas Music Playlist and More To-Dos for September and October

Offer Your Customers a Disloyalty Card

5 Ways to Celebrate Your Customers

Support Local Scouts to Attract New Customers … and More Tips for September-October

Store’s Bergamascos Inspire a Super-Sticky Brand Booster

Sniff Design Basics Offer New Pre-Made Logo Design Services

GAMMA2 Expands Marketing Team

Matrix Partners Wins Gold Hermes Award

A Pet with Paws Rebrands with New Logo, Revamped Website

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