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Teens Say Rising Prices Impact Gift-Giving: Survey

One-in-five earn holiday money through “gig” jobs.




PHOTOGRAPHY: Jose Calsina/

A majority of teens (58 percent) say rising prices have impacted the number and types of gifts they’ve received for the holidays in recent years, a new survey of such consumers conducted for Junior Achievement shows. Nearly three-in-four (71 percent) are concerned about the impact of inflation on this year’s holiday shopping season.

The results are part of the JA Teens & Holiday Spending survey, which assesses teen consumer attitudes associated with the holiday shopping season. The survey of 1003 13- to 17-year-olds was conducted by Big Village from October 10-15.

Additional findings include:

  • While 71 percent of teens say they get holiday spending money from their parents or caregivers, 19 percent say they get it from a gig job or side hustle (gig jobs often have age restrictions against minors doing them).
  • 76 percent of teens plan to shop “in-store” this year, compared to 81 percent in 2021, with 67 percent also shopping online, compared to 70 percent in 2021.
  • Top teen gift ideas include clothing (58 percent, down from 62 percent last year), gift cards (51 percent, down from 52 percent last year), video games (44 percent, down from 47 percent last year), accessories (41 percent, down from 43 percet last year), and small electronics (33 percent, down from 35 percent last year).

“These survey results would indicate that teens are experiencing the economic realities of higher prices,” said Jack Kosakowski, President and CEO of Junior Achievement USA.

Click here for more from the survey.


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