(PRESS RELEASE) ST. LOUIS – Tiki Cat has relaunched its Born Carnivore dry food line with new formulas that are 100% GMO-free, while offering the high animal protein-based, low-carbohydrate diet that felines require and derive from their natural prey. Appealing to cats’ carnivorous cravings, Tiki Cat Born Carnivore baked kibble is made with real chicken, turkey, herring and/or salmon and is available in three delicious flavors – Chicken & Egg, Herring & Salmon and Chicken & Herring – as well as Light (turkey) and Kitten (chicken) varieties.
With real meat or fish as its number one ingredient, Born Carnivore contains more than 47% protein, (46% for the Kitten variety), 80% of which comes from animal sources. This high-protein, low carb formulation is important because cats in nature are true carnivores, relying on animal protein from their prey for all of their essential nutrients such as taurine, arachidonic acid and vitamin A. Unlike dogs, cats are unable to efficiently process and derive nutrients from plants and require meat to survive.
“At Tiki Cat our mission is to provide food that nutritionally mimics the carnivorous diet cats eat in nature,” said Ann Hudson, VP of marketing for Tiki Pets. “Our Born Carnivore line, with its high level of animal protein, provides an option that approximates the nutrition derived from a natural diet to pet parents who prefer to feed their cat a dry kibble.
“Now, with our latest innovation, all Born Carnivore varieties have new non-GMO formulas,” Hudson added. “Dry cat food consumers can now buy a healthier kibble that’s completely free of genetically modified ingredients, which is something people are increasingly concerned about for their pets just as they are for themselves.”
Tiki Cat Born Carnivore’s relaunched formulas align with today’s market trends, as sales of non-GMO pet products have increased tenfold over the past four years, Hudson noted. Sixteen percent of cat owners purchased non-GMO pet products in 2019. What’s more, in a Nielsen survey asking pet owners which health benefits they’d be willing to pay more for in a pet food, “non-GMO ingredients” was cited by 48% of respondents, more than any other health benefit listed.
Made in Canada, Tiki Cat Born Carnivore has another feature that sets it apart from traditional dry cat foods in that it is baked, rather than extruded, giving it a crunchy texture and enhanced flavor that are highly appealing to cats. No artificial colors or flavors are used in Born Carnivore, which is also very low in fiber and ash, similar to a cat’s natural prey diet.
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The three adult varieties of Tiki Cat Born Carnivore dry cat food — Chicken & Egg, Herring & Salmon and Chicken & Herring – are available in three package sizes to meet the needs of single and multiple cat households: 2.8 lb. bag ($18.99 MSRP), 5.6 lb. ($31.99) and 11.1 lb. ($49.99).
Tiki Cat Born Carnivore Light Dry Cat Food is formulated with 40% less fat than the Adult Chicken variety, with turkey as its main ingredient and pumpkin fiber added for improved digestibility. Born Carnivore Dry Cat Food for Kittens is made with real chicken and supplemented with DHA for healthy brain and eye development. Both the Born Carnivore Light and Born Carnivore Kitten varieties are available in 2.8 lb. bags at an MSRP of $18.99.
For more information on Tiki Cat Born Carnivore dry cat food, please visit www.tikipets.com, @tikipets on Instagram and at www.facebook./tikipets.
