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Cat Products

8 Cat Toys to Drive Your Sales

Find the ones that will suit your kitties’ preferences.

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WITH CATS’ FINICKY NATURE and different play needs, pet parents are more willing to try out a variety of toys, to find the ones that will suit their kitties’ preferences. Therefore, you’ll want to stock plenty of choices, from catnip-stuffed prey, to wands, kickers and high-tech, interactive options. We’ve selected some new releases across a range of types and price points.

Fluff & Tuff Guppy Fish

Fluff & Tuff

KEY FEATURES: Designed for dogs, but retailers and cat fans found cats loved it too; this squeaker-less stuffy has crossed over into cat territory.

SALES TIP: During the month of September, the company donates a toy to a shelter each time someone posts a pet pic with a Fluff & Tuff toy and the tag #igiveafluff.

fluffandtuff.com, (248) 705-5601

$8.95

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Jackson Galaxy Hunting Instincts Kicker

Petmate

KEY FEATURES: Satisfies cats’ natural instinct to kick, paired with realistic “ripping” sensations as they move in for the kill. Contains Jackson Galaxy branded organic catnip.

SALES TIP: Kicker toys are hot right now, and this is part of a new line of toys from the famed “cat whisperer.”

petmate.com, (877) PETMATE

$9.99

Zoom Rotating Laser Cat Toy

PetSafe

KEY FEATURES: Two lasers that rotate 360 degrees around the toy’s base keep kitty busy. Perfect for multiple cat households. Quiet movements keep even the most skittish cats focused on the play.

SALES TIP: Automatically turns off after 15 minutes to preserve battery life and keep cats from being overstimulated.

petsafe.net, (866) 738-4379

$29.99

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Mad Cat Mewnicorn

R2P Pet

KEY FEATURES: The Mad Cat plush collection with crinckle inside includes some folklore favorites like this cheerful Mewnicorn, along with Gnome Sweet Gnome, Sassy Sasquatch and Yowlin Yeti, all in two-packs.

SALES TIP: Contains a blend of catnip and silvervine that is pesticidefree, to get the party started right.

r2ppet.com, (877) 858-4321

$7.99

Shimmer Glimmer Teaser Wand

Ethical Products

KEY FEATURES: Plush fish, butterfly and turtle, with shimmering accents in assorted colors, are interchangeable with the wand. The wand has a breakaway safety clip.

SALES TIP: Have fun mixing and matching the animal accessories.

ethicalpet.com, (800) 223-7768

$4.99 for the wand, $3.99 animals

Petlinks Sweet Tweet

Worldwise

KEY FEATURES: A roly-poly soft electronic sound toy that sings like a bird and has feathers to trigger cat’s hunting instinct. It’s prey that will have real songbirds singing a tune of relief.

SALES TIP: Keep some by the register for those impulse buys.

worldwise.com, (303) 623-3327

$7.49

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Pounce House

OurPets

KEY FEATURES: Electronic feather wand inside mimics prey through random movements. Large side holes provide easy access for pouncing and batting through the openings.

SELLING TIP: Play the company’s YouTube channel in your store to show its toys in action.

ourpets.com, (800) 565-2695

$29.99

Teacup Fluffs

Fuzzu

KEY FEATURES: Teacup Fluffs for cats are cute, super squishy and stuffed with top-quality, organic, U.S.-grown catnip. Available in chipmunk, bunny and raccoon characters.

SELLING TIP: Animals so cute, you’ll feel bad letting kitty pounce on them.

fuzzutoys.com, (802) 825-1145

$3.99

After 15 years working for newspapers across the US (and even Alaska), Melissa Hart is now freelancing, working for a variety of publications and trade organizations. She specializes in content for the small nonprofit and business owner, in fields such as pets, IT, grocery and other retail. Melissa is based in Upstate NY with her husband, twin daughters, two rescue dogs and rescue cat.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Cat Products

8 Cat Beds That Combine Comfort and Practicality

Because cats love napping and exploring!

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CATS LOVE NAPPING and exploring, so it’s no wonder that many feline beds pull double-duty, providing a place to curl up and sleep or a place to hide and pounce on unsuspecting pet parents.

2 in 1 Cuddler/Cat House

Messy Cats

KEY FEATURES: Collapsible design; easily converts from bed to house with pop-up roof, for a secure and private hideaway. Constructed using premium, heavy-duty upholstery, the peekaboo entrance folds down to convert to traditional bed.

SALES TIP: Non-slip base prevents shifting and keeps the bed in place.

messymutts.ca, (416) 644-1661

$49.99

Moccasin Cat Bed

Napping JoJo

KEY FEATURES: Handmade by the Amish in Pennsylvania for quality and a touch of craft. U.S.-made thick faux sherpa provides comfort and durability. Available in three colors.

SALES TIP: Inspired by cat’s obsessive shoe hugging behavior, cats can curl up and hide their heads under the “shoe flap.”

nappingjojo.com, (646) 407-8748

$92

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Cat Cave

Dr. Judy Morgan

KEY FEATURES: Cozy hideaways handmade in Nepal from New Zealand wool, an eco-friendly, chemical-free material. Breathable woolly comfort provides extra warmth in cool weather and air circulation in the summer, too.

SALES TIP: The whole cave is washable (gentle cycle), and then just reshape and air dry.

drjudymorgan.com, (856) 881-7470

$39.99

Cat Walk Luxury Lounger

Penn Plax

KEY FEATURES: Style and comfort meet value. Convenient handles and stabilizing feet for easy repositioning.

SALES TIP: Gone are the days of unsightly pet beds. The sleek, modern design blends seamlessly with any decor, which both pets and people will love.

pennplax.com, (866) 625-2385

$99

Felt Cubby Cat Shape Cutout Pet Bed

Furhaven

KEY FEATURES: Soft synthetic-wool fabric provides insulation and warmth, and is non-shedding and easy to clean. Sides zip together, to convert into open-top bed.

SALES TIP: Comes in six color options, and two styles: cat-shaped cutout opening or felt cat face appliqué.

furhaven.com, (888) 459-2337

$37.99 / $40.99

Seagrass-N-Burlap Square Bed

Ware Pet Products

KEY FEATURES: Cushiony comfort for contemporary cats: A modern look, made from soft woven jute and natural seagrass. Overstuffed pillow is removable for easy washing.

SALES TIP: The beds have an appealing aroma cats love (almost as much as catnip).

warepet.com, (602) 257-8803

$49.99

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Thermo-Basket Heated Pet Bed

K&H Pet Products

KEY FEATURES: A tisket, a tasket, kitty in a (heated) basket. The ultimate heated box for catnaps. Firm sidewalls and soft cushion filled with polyfill. Folds up for travel. Comes in two colors.

SALES TIP: The 4-watt heater is removable for all-season use and is MET Labs safety listed.

khmfg.com, (877) 738-5188

$89.99

Taco Meow Cat Bed

ShopMeoow

KEY FEATURES: Made of soft mop flannel and sherpa microfiber, well-padded and supersized for all types of kitties. Flexible wire in the trim holds taco shape or you can flatten it out like a tostada.

SALES TIP: Comes with three chili pepper catnip toys, to spice up any siesta.

shopmeoow.com, (435) 275-4536

$59

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Cat Food

8 Wet Selections for Feline Foodies

Trend toward human grade makes wet food more appealing.

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FOR MANY CAT PARENTS, mealtime means holding your breath while scraping out a stinky can of mush. As the trend toward super-premium foods continues, wet food is evolving into a culinary centerpiece, focusing on human-grade quality, novel proteins and recognizable morsels. The end result is pleasing for both feline foodies and their human counterparts.

$ <16 cents/ounce | $$ 16-30 cents/ounce | $$$ 31-50 cents/ounce | $$$$ >50 cents/ounce

 

NOW FRESH Grain Free Minced Chicken

Petcurean

KEY FEATURES: Expansion to line adds three new cat formulas. Minced chicken recipe offers picky eaters a unique texture. Bone broth provides moisture and nutrition. 6.4-ounce cartons.

SALES TIP: Easy-to-open tear-off strip and no sharp edges.

petcurean.com, (866) 864-6112

$$$

Grain Free Sensitive Stomach Quail and Garden Greens

Halo

KEY FEATURES: With novel protein, non-GMO vegetables and dandelion greens, barley grass and parsley to provide antioxidants and support easy digestion. 5.5-ounce cans.

SALES TIP: Thirst quenchers: Canned food provides the benefit of added hydration, especially important for cats who drink little water.

halopets.com, (800) 426-4256

$$$

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Pristine Cage-Free Duck

Castor & Pollux

KEY FEATURES: Grain-free duck recipe features poultry raised without antibiotics or hormones. New wild-caught tuna recipe available, too. 3-ounce pouch.

SALES TIP: The Pristine line uses only responsibly sourced ingredients, such as organic fruits and vegetables grown without synthetic fertilizers or chemical pesticides.

castorpolluxpet.com, (800) 875-7518

$$$$

Hound & Gatos Natural Cat Food

Hound & Gatos

KEY FEATURES: A natural line formulated with 98 percent meat, plus a precisely balanced vitamin-mineral mix. Made in the USA by a family-owned company. 5.5-ounce cans.

SALES TIP: This entire line and brand have gotten a reboot, with updated logo, look and packaging.

houndgatos.com, (888) 896-2951

$$-$$$$

Grandma Mae’s Country Naturals

Grandma Mae’s Country Naturals

KEY FEATURES: Five new pâtés and three new slices in gravy formulas. Grain-free, carrageenan-free and non-GMO. Supplemented with DL-methionine to maintain urinary tract health. 2.8-ounce cans.

SALES TIP: Not every cat digs seafood. Five of the new flavors meet consumers’ demand for fish-free foods.

grandmamaes.com, (888) 653-8021

$$$

Redbarn Naturals Cat Filets

Redbarn Pet Products

KEY FEATURES: Filets flaked in broth or gravy, available in five flavors and a variety pack; 2.8-ouce cans.

SALES TIP: A “no goo” guarantee: Crack open a can to show customers the recognizable ingredients, from real pieces of pumpkin to whole shrimp and shredded chicken.

redbarninc.com, (800) 775-3849

$$$$

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Grain Free Tuna & Prawns

Health Extension

KEY FEATURES: Made with real fish as the first ingredient, in a savory sauce. 2.8-ounce cans.

SALES TIP: Liberate cans from the food aisles: Showcase newer offerings in your end caps and other promotional displays.

healthextension.com, (800) 992-9738

$$$

Turkey Adult Cat Recipe

Raised Right

KEY FEATURES: A soft food lightly cooked in a USDA-inspected human-grade facility. Third-party tested for e-coli, listeria and salmonella. 2-pound refrigerated bags.

SALES TIP: In a testament to its tastiness, company founder Braeden Ruud holds eating contests of “man against pets,” during which he personally races to finish the food first.

raisedrightpets.com, (844) 777-3871

$$$$

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Cat Products

8 Cat Litter Options to Take on the Premium Trend

Check out these alternatives to traditional clay litter. 

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WHEN IT COMES TO LITTER, cat owners are looking for solutions that are low mess (no dust, no tracking) and take away or at least minimize the smell factor. Just as premium options have taken off in pet food, there are now plenty of higher-performing, eco-friendly options that present alternatives to traditional clay litter.

Fresh Air Cat Litter

Sanicat

KEY FEATURES: The combination of proprietary Oxify technology and undiluted Wyoming Bentonite result in a low-dust solution that releases a moisture-activated fresh scent. 14- and 21-pound boxes.

SALES TIP: Stays good smelling for about a month, before turning to the dark side.

sanicat.com, (307) 441-0700

$12.99/14-pound

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Sustainably Yours Natural Cat Litter

Petfive Brands

KEY FEATURES: Made from renewable corn and cassava. Flushable, low dust and chemical-fragrance-free. Available in Multi-Cat and Multi-Cat Plus, in 13- and 26-pound bags.

SALES TIP: Bright white color makes it easy to see what needs scooping.

sylitter.com, (855) 845-3634

$18.99/13-pound

World’s Best Cat Litter

Kent Pet Group

KEY FEATURES: Developed in partnership with pet behaviorists, this corn-based litter has a plant-based ingredient that naturally attracts cats. Available in 6-, 12- and 24-pound bags.

SALES TIP: Perfect for newly adopted cats, kittens, senior cats or any fussy feline.

worldsbestcatlitter.com, (877) 367-9225

$20.99/12-pound

Clean Tracks

Dr. Elsey’s Products

KEY FEATURES: A low-tracking, hard-clumping and odor-eliminating litter, made from medium-grain clay. No perfume, deodorants or chemicals. Available in 20-pound box and 40-pound bag.

SALES TIP: Because no cat owner wants to chase his cat around with a vacuum, or find litter trails in his bed.

drelseys.com, (877) 311-2287

$11.99/20-pound

BoxiPro Deep Clean

Boxiecat

KEY FEATURES: Innovative product uses probiotics to eliminate bacteria — and bad smells. Patented Flat Top litter keeps clumps on the surface for easy scooping.

SALES TIP: Ideal for pet parents who recognize the benefits of clay but want a healthier and better performing option.

boxiecat.com, (877) 817-0253

$21.99/16-pound

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Messy Cats Litter Mat

Jascor Housewares

KEY FEATURES: Unique silicone material naturally attracts dust, and soft textured bumps are designed to prevent litter tracking. Available in four colors: purple, watermelon, green, gray.

SALES TIP: If you wanted to, you could eat off it. Made from FDA-approved food grade silicone that’s BPA and PVC free.

messymutts.ca, (416) 644-1661

$17.99

Catfidence Cat Litter

Catfidence

KEY FEATURES: Made from sustainable, organic bamboo, and USDA-certified biobased. Natural odor control and absorbency, a 7-pound bag lasts a month.

SALES TIP: Since bamboo is a new material for litter, the company provides promotional videos touting benefits and showing the product in action.

catfidence.com, (844) 476-6722

$17.99/7-pound

Nature Derived Herbal Cat Litter

Vetbasis

KEY FEATURES: Long-lasting, lavender-scented, corn-cob-based litter. 7- and 15-pound bags.

SALES TIP: Pet store owners Don and Val Whaley bought the brand, which had been off market for 10 years, because they felt it was the best litter they had found.

vetbasis.net, (423) 232-7181

$19.95/7-pound

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