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CATCH THE REPLAY of this PETS+ webinar hosted by Candace D’Agnolo of Pet Boss Nation.

In this episode, Candace talks about how to avoid the post-holiday blues. With the right promotions, she says, you can get cash-wielding customers through your doors in January.

Topics include:

  • Clearance sales
  • Facebook Live
  • New Year New Food concepts.

Watch the video:


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JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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PETS+ LIVE!

Video: How Shop Dog Boutique Became a Destination for Locals and Tourists Alike

Its owner uses Instagram, Facebook and even Etsy to draw customers.

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CATCH THE REPLAY of this Pets+ webinar hosted by Candace D’Agnolo of Pet Boss Nation.

This episode of PETS+ Live! featured Ellyn Suga of Shop Dog Boutique in Sioux Falls, SD.

Focusing on limited-edition items and an inclusive environment, Ellyn has turned her shop into a destination spot for tourists and locals alike. She talked about she uses platforms like Instagram, Facebook and Etsy to draw customers and set her business apart from the competition.

Read more about Shop Dog Boutique here.

The webinar took place on June 13. Watch the replay:

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PETS+ LIVE!

Video: How One Store Reached the Top of the (Raw) Food Chain

This episode of PETS+ Live featured the owners of Ben’s Barketplace.

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CATCH THE REPLAY of this Pets+ webinar hosted by Candace D’Agnolo of Pet Boss Nation.

This episode of PETS+ Live! featured Cool Store owners Brad and Sally Romero, who have built Ben’s Barketplace into the largest independent retailer of raw food in California.

Whether its partnering with their local veterinarians to help their customers find the best nutrition solutions, collaborating on the construction of their industrial-inspired store, or strategizing the opening of their third store, the Romeros are definitely a pet-industry power couple.

Learn more about the Romeros and Ben’s Barketplace in this PETS+ feature article.

The webinar took place on Jan. 23. Watch the replay:


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PETS+ LIVE!

Video: Plan Your Event and Marketing Calendar for 2019

Take full advantage of the ideas featured in the PETS+ Ultimate Calendar.

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CATCH THE REPLAY of this Pets+ webinar hosted by Candace D’Agnolo of Pet Boss Nation.

This episode of PETS+ Live! featured Candace helping you plan your calendar for 2019.

She showed you how to implement some of the ideas featured in the Ultimate Calendar from the January issue of PETS+. The calendar is FILLED with ideas for specific event ideas, holidays and other events that matter to your business throughout the year. Turn these ideas into action, promotions and real-life marketing.

See the PETS+ Ultimate Calendar here.

The webinar took place on Jan. 15. Watch the replay:


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