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Vital Essentials Expands Product Reach to Puerto Rico with New Distributor Loyal Friends

Loyal Friends will be offering the full line of Vital Essentials and Vital Cat freeze-dried treats, toppers, food and VE RAW BAR.

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(PRESS RELEASE) GREEN BAY WI — Carnivore Meat Company has announced that it has partnered with Loyal Friends to distribute its Vital Essentials and Vital Cat line of raw pet food and treats throughout Puerto Rico.

Loyal Friends is a pet specialty distributor established in 1991 with two retail locations in Puerto Rico.

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“Loyal Friends commitment to carrying the finest independent pet products makes them an obvious choice to distribute our award-winning raw pet food and treats,” says Carnivore Meat Company National Sales Manager Joey Weichmann. “They’ve had rapid growth and it’s incredible to expand into a marketplace as diverse as Puerto Rico.”

Loyal Friends is owned by Jose Arias and his wife Yeidie Noy, who used their love of pets as an inspiration for their business.

“Pet owners in Puerto Rico have become more aware of the importance of good nutrition for their pets and raw diets have become a great alternative for them,” says Arias. “It’s amazing when pet owners learn the benefits of a raw diet such as healthier skin, higher energy levels and smaller stools.”

Loyal Friends will be offering the full line of Vital Essentials and Vital Cat freeze-dried treats, toppers, food and VE RAW BAR.

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“Vital Essentials has fulfilled an empty niche in Puerto Rico as the only option for freeze-dried raw diets, not to mention the amazing snacks from the VE RAW BAR with its unique display,” Arias says. “Vital Essentials is here to stay as more specialty food stores and pet stores join us in having these amazing products for their clients.”

Headquartered in Green Bay, WI, Carnivore Meat Company has been providing raw pet nutrition since 1968. Its Vital Essentials and Vital Cat lines are premier raw pet foods that feature real meat as the number one ingredient.

“Working with Jose of Loyal Friends has been a great experience,” says Weichmann. “We are very excited to partner with them and to see them continue to grow in the months and years to come.”

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