Jessica and Casey
(PRESS RELEASE) EAST LONGMEADOW, MA – W.F. Young, a family-owned company that provides innovative solutions to help animals look and feel their best, welcomes Jessica Lincoln and Casey Basta to its talented team. Both are taking on newly created positions of product manager – pet and global product manager – Equine, respectively.
As part of their new roles, Jessica and Casey will be responsible for partnering with leaders within the organization to inspire and drive product development initiatives while supporting global growth targets. They’ll each manage the lifecycle of the products within the existing portfolio of brands to achieve sales, profitability, and customer experience goals within the pet and equine segments, respectively. Jessica and Casey will help drive the creation and management of innovative products and brand platforms that help the company acquire new customers, expand market share, and build customer loyalty across all markets.
“We are thrilled to add these two new roles to our organization as we continue to prioritize innovation and drive growth across our pet and equine divisions,” commented Amy Cairy, vice president of marketing at W.F. Young. “Jessica and Casey bring a wealth of talent and expertise to the W.F. Young team. I’m confident they’ll play a pivotal role in allowing us to achieve our vision of being the most trusted innovators in animal care and pioneering solutions that ensure animals live their best, healthiest lives.”
Jessica is no stranger to the pet industry, having previously held positions that include director of merchandising at Petco Animal Supplies, Inc., senior product dvelopment manager at R2P Pet Group, Inc. and director of product development at Pioneer Pet, LLC.
A passionate equestrian with over 10 years of experience in the equine industry, Casey previously served as Senior Product Manager – Equine Health at SmartPak and Business Development Manager – Equine at Cargill Health Technologies.
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To learn more about W.F. Young, please visit www.WFYoung.com.
About W.F. Young
Founded in 1892 by Mary Ida and her husband, Wilbur Fenelon Young, W. F. Young, Inc. has manufactured and distributed high-quality and trusted animal health and wellness products for over 130 years. A 2022 winner of the National Animal Supplement Council Visionary Award, the company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Silver Honey® skin care products, Hooflex® hoof care, as well as Absorbine®, and The Missing Link® nutritional supplements – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, please visit www.WFYoung.com.
