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We are NDependent Launches New Dog Treats for Independent Pet Channel

See them at SuperZoo 2022, Booth #3103.




(PRESS RELEASE) TUMWATER, WA – We are NDependent, officially announced the launch of its ‘Sticks’ line of sweet potato-based dog treats. The company’s tagline, Everyday Uncommon summarizes its product development philosophy. The Sticks line is a perfect example. The ‘everyday’ is a sweet potato base with cinnamon and dandelion leaf. The ‘uncommon’ refers to ingredients like duck eggs, goat’s milk, beef green tripe, krill, and more. The crunchy treats are not only healthy but great tasting as well.

“We started with two unique target audiences, independent pet retailers and passionate pet lovers, then created a company and products for both groups,” said Rusty Hawes, one of three company founders. “Independents are part of our community and have led the way in terms of product innovation, education, and service.”

We are NDepedent was co-founded by Jeff Sandy, Rob Mellem, and Rusty Hawes. The team has over 70 years of pet product development, marketing, and sales experience. Company sales are handled through Packer Mellem Sales of Madison, WI ( Product can also be ordered directly from the company’s website.

The Sticks line is made up of 5 SKUs. Sweet Potato with Beef Green Tripe, Beef, and Pomegranate; Chicken Bone Broth Chicken, and Apple; Duck Egg, Duck, and Pear; Goat’s Milk, Goat, and Blueberry; Krill , Sardines, and Cranberry. The items are line priced with an in store MSRP of $14.99 for 6 ounces, or $15.99 on the company’s website.

For more information on carrying the We are NDependent Sticks line contact Packer Mellem Sales ( or visit The company will be exhibiting at SuperZoo 2022, Booth #3103.

About We are NDependent


We are NDependent Was founded in 2021 by Jeff Sandy, Rob Mellem and Rusty Hawes to create unique Independent Pet channel specific products. Its philosophies of “Return to Community” and “Everyday Uncommon” are born from their 70+ years of experience in the independent pet channel.



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