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We Are Ndependent Launches New Pairs Treat Collection

The nutrient dense superfood duos collection was launched last month at Global Pet Expo 2023 to a phenomenal reception.




(PRESS RELEASE) TUMWATER, WA – Dedicated to developing innovative pet products exclusively for independent pet retailers and their customers, We Are Ndependent announces that the Pairs Treat Collection is in the warehouse and available for shipping. The nutrient dense superfood duos collection was launched last month at Global Pet Expo 2023 to a phenomenal reception.

The Pairs line takes a nutrient rich organ meat and pairs it with Golden Milk, a superfood dating back 4,000 years.

  • Beef Liver with Golden Milk
  • Pork Heart with Golden Milk
  • Beef & Pork Group Shot

“After great response and feedback to the Pairs line we are eager to get it out of our warehouse and onto independent retailers shelves across the country” states Rusty Hawes, co-owner of We Are Ndependent. “Our sole purpose and mission at NDependent Pet is to support independent businesses and we look forward to hearing the interest and success that the Pairs. Collection brings forth.”

What makes We Are Ndependent different is that unlike many other pet brands that sell in multiple channels, We Are Ndependent sells to independent pet retailers only. The #1 goal of rolling out a website is to drive pet-parents to their local independent stores and to shop local retailers, so the entire functionality and design of the website is to do just that.

Founded in 2021 by three industry veterans Jeff Sandy, Rob Mellem and Rusty Hawes with over 70 years of combined experience dedicated to serving the independent pet channel, We Are Ndependent continues to create unique products devoted exclusively for distribution to indie pet retailers.

For more information on We Are Ndependent and how their growing assortment of product innovations will drive revenue for your store and help support your customers, please visit

About We Are NDependent:

Ndependent was created with the sole purpose of supporting the independent businesses that make up the fabric of every community. The pet space is no different. Your local, independently owned store has always brought you the best the world has to offer product innovation, education and service. With over 70 years of experience between the 3 of us working exclusively in, with, and for independent pet specialty stores; we couldn’t wait to offer a unique product lineup just for them. For more about We are Ndependent please visit:



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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