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What to Say to the Customer Who Saw It on the Internet for Less

“I’m glad you researched this; it’s going to make my job easier.”

when to use it: When a customer says, “I saw it on the internet for less.”
why? It’s a compliment and re-establishes your ground as the expert. Use this opening to explain why your prices might be higher because of your expertise, reputation, trustworthiness … (we trust you know).

Shane Decker

Shane Decker has provided sales training to more than 3,000 jewelry stores. Shane cut his teeth in jewelry sales in Garden City, KS, and sold over 100 1-carat diamonds four years in a row. Contact him at sdecker@ex-sell-ence.com.

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Shane Decker

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