(PRESS RELEASE) ST. LOUIS — The Remedy+Recovery (R+R) line of over-the-counter pet first aid products is now part of the Dogswell health and wellness family. Whitebridge Pet Brands, which acquired R+R’s maker Cardinal Laboratories last year, is rolling out the first aid line under its Dogswell brand umbrella with a new look and new packaging, beginning in May.
Known for its skin and wound care products, surgical recovery collars and other canine first aid solutions, R+R’s longstanding proven formulas will remain the same despite the rebranding, said Jessika Zulic, Senior Brand Manager for Dogswell.
“As one of the leading at-home first aid brands, Remedy+Recovery products are trusted by pet parents for their effectiveness in treating a wide range of conditions, from wounds and infections to skin rashes and diarrhea,” said Zulic. “Retailers and consumers can be assured that the rebranded R+R products will be exactly the same on the inside as the ones they have relied on for years.”
Building on R+R’s brand equity and recognition, the packaging will continue to display the familiar Remedy+Recovery cross logo above the Dogswell name. The rebranding comes at an opportune time as consumer awareness of the category is at a seasonal high, since April is National Pet First Aid Awareness Month.
The rebranded R+R line will include four categories: Skin Care, Wound Care, Gastrointestinal Health, and Surgery Recovery. The latter category features the award-winning Remedy+Recovery E-Collar, which was ranked #1 out of ten recovery collars tested on pets by Wirecutter, a New York Times publication devoted to testing and reviewing consumer products.
As a member of the Dogswell family, R+R first aid products will benefit from the synergy of being part of a brand dedicated to providing targeted health and wellness solutions for dogs. Known for its functional foods and treats, Dogswell can communicate to pet parents across a wide range of health and wellness categories and will be able to bring pet first aid to more consumers, said Zulic. “For example, pet parents concerned about skin care could shop both Dogswell Skin & Coat treats for everyday proactive wellness and Dogswell R+R Skin Care products during flare-ups or allergy season,” she noted.
Advertisement
This gives Dogswell and its retailers more muscle to tap into the huge potential of the Pet Health/First Aid category, which has been on a tremendous upswing over the past year due to more people having pets and a greater focus on health and wellness. A SPINS-Goldman Sachs report targeting the Neighborhood Pet Store channel cited a 62% sales growth in the Pet Med & First Aid category during the 52 weeks ending October 4, 2020.
For more information on Dogswell Remedy+Recovery Pet First Aid products, visit here.
