WESTPORT, CT — Petz, the largest pet retail chain in Brazil, has acquired Petix, a maker of sustainable dog pads, and its U.S. division, WizSmart by Petix.
Reuters reports that it’s a $12.85 million deal consisting of cash and stock.
WizSmart by Petix joins Petz’s U.S. portfolio alongside brands such as Zee Dog, whose pet-lifestyle products are sold online and at its Manhattan flagship store.
“We are adding manufacturing capacity, expanding our product line and investing in marketing to make WizSmart an industry leader in the U.S. and beyond,” said Rogerio Haddad, CEO and founder of Petix.
“We have just begun to scratch the surface in the U.S. market,” said Krister Holm, Petix partner and co-founder of WizSmart. “We have proven in a short period of time that customers want a harder working, more sustainable pad and pet retailers want to offer better quality products. We are excited to be part of the Petz ecosystem and look forward to working with other industry bests like Zee Dog.”
“Petix represents everything we believe in when it comes to building a differentiated platform, and very much in line with the Petz Group’s strategic vision of being recognized worldwide as the best ecosystem in the Pet sector by 2025. The partnership represents a unique move to acquire a strong brand, market leader, with a differentiated product in a fast growing and still low penetrated category,” said Sergio Zimerman, founder and CEO of Grupo Petz.
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