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WizSmart to Showcase Sustainable New Pee Pads and Other Products at SuperZoo 2023

It’s one of the leading brands selected by veterinarians for its hypoallergenic, natural pet care.




(PRESS RELEASE) Pet owners seeking smarter ways to care for their dogs can look to revolutionary pet care company WizSmart. After transforming pee pads to a sustainable and longer-lasting design made from diaper surplus, which saves half a billion unused diapers from landfills, WizSmart continues to disrupt the industry with its new product launches. At the August 2023 SuperZoo event, attendees will have the opportunity to see the latest in top-quality potty solutions at WizSmart’s Booth #4025. You can also find WizSmart’s latest products, in the New Product Showcase section.

Whether a puppy or senior, small or big, no dog should be left to hold it for hours at a time. This is why WizSmart has created a line of indoor bathroom solutions.

“Our goal is to bring ease and comfort to both our customers and their pets with disposable, durable products that keep dogs drier longer. We understand that dogs are like family, and whether training a young one or caring for an older one, peace of mind comes from having products you can trust. Our original pee pads made waves in a stagnant industry with our zero-waste design that omitted leakage with a 10-cup holding capacity. We expect every product from our line to do the same,” said Krister Holm, co-founder of WizSmart.

WizSmart’s Climate Friendly Pledge continues with the launch of its new packaging that reduces their carbon footprint. In addition, the new packaging now boasts an easy-to-carry handle. Meet the exciting line-up:

  • NEW WizSmart Essentials: The new WizSmart Essentials pee pads offer an unbeatable combination of affordability, adaptive technology (that turns liquid into gel!), and great performance. The pads offer a larger absorbent area, 4 Stay-Put Tabs and a slim package that’s more compact and easier to store. The Essentials line also comes in Charcoal and Scented, available in 10, 50 and 100ct packs.
  • NEW WizSmart Heavyweight Pads: These heavy-duty pee pads truly elevate the indoor bathroom experience for pets and their owners. Loaded with specially formulated upcycled baby diaper fluff, super absorbent material, and sustainable eucafluff to create an ultra-absorbent, thick, plush pad that lasts 24 hours. Great for small to large puppies, at home dogs, senior dogs, and convalescent dogs.
  • NEW WizSmart Ultra Dry Dog Diapers and Dog Wraps: Introducing WizSmart’s top-notch doggie diapers for female dogs and doggie wraps for male dogs. These are ideal for female dogs in heat, senior dogs, markers and dogs with bladder issues. The high quality, adaptive technology is super absorbent and offers the same comfort as a baby…. because isn’t your pup…your baby?
About WizSmart

WizSmart was created in 2017 by Brazil-based company Petix to bring its Earth-friendly pee pads to the U.S. market and has since expanded into 2,400 specialty pet stores across the country. As a testament to WizSmart’s exponential growth, Brazil’s largest pet group, Petz (listed on the local stock exchange, B3:PETZ3), announced the exciting acquisition of both Petix and WizSmart in 2022. Petz’ mission is to create a dynamic and one-stop-shop ecosystem for animal lovers and their pets in Brazil and beyond. WizSmart has now expanded their manufacturing capabilities into South America, diversifying the supply chain and offering private labelling. For more on WizSmart, visit, and follow on Facebook and Instagram.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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