Headlines

Pet Costume Spending to Hit $710M: Here’s What’s Popular This Halloween

Overall participation in Halloween-related activities will resume to pre-pandemic levels.

Published

2 years ago

October 30, 2022

PETS+ Staff

U.S. spending on pet costumes this Halloween is expected to hit a record $710 million, according to the National Retail Federation.

One in five respondents in NRF’s annual survey conducted by Prosper Insights & Analytics said they plan to dress their pet up in a costume.

The most popular costumes for pet lovers include a pumpkin (9%), a hot dog (5%), a bat (4%), a bumblebee (3%) and a witch (3%).

Participation in Halloween-related activities will resume to pre-pandemic levels, with 69% of consumers planning to celebrate the holiday this year, up from 65% in 2021 and comparable to 68% in 2019.

With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion.

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.