Planet Protector

Fighting crimes against the planet, she wields her trusty scissors and markers.

Published

5 years ago

November 22, 2018

Pamela Mitchell PETS+ November 2018 Issue

True Identity: Kara Holland | Co-owner
Base of Operations: Pittsboro Pet Supply, Pittsboro, NC

When West Paw Design announced its #GetOutAndDisplay Instagram contest in 2016, Kara Holland combined her creative superpower with her love of the planet to win top prize. Her display, which used recycled materials, not only showed off the company’s Zogoflex and Zogoflex Air toys, it reflected the company’s eco-friendly manufacturing processes.

“I took the time to cut our state silhouettes out of cardboard, colored and lettered logos with giant markers, and used a galvanized trash can to represent their toy recycling program. A vintage suitcase full of toys and pet clothes illustrated that these toys make quite the trek from the small town of Bozeman, MT, to our even smaller town of Pittsboro, NC. Finally, we had my brother’s dog Stella pose in front because she is our store tester of all things West Paw.”

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.