Connect with us


Wisconsin pet pro never forgets a name or face.




True Identity: Carmen Alcalde | Co-owner
Base of Operations: Bad Dog Frida, Madison, WI

Carmen Alcalde was born with enhanced visual memory. After seeing a face or name, she can recall its context, even after long periods of time have passed.

Alcalde shares an example: A woman would come into the store once a year, but had not for several. Upon her return, “She said ‘you probably don’t remember me …’ I then instantly remembered her, that she used to visit family each year and loved a Happy Tails shampoo we used to carry. She was quite shocked, especially because she hadn’t been back to Madison for four years.”



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Most Popular