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Wisconsin pet pro never forgets a name or face.




True Identity: Carmen Alcalde | Co-owner
Base of Operations: Bad Dog Frida, Madison, WI

Carmen Alcalde was born with enhanced visual memory. After seeing a face or name, she can recall its context, even after long periods of time have passed.

Alcalde shares an example: A woman would come into the store once a year, but had not for several. Upon her return, “She said ‘you probably don’t remember me …’ I then instantly remembered her, that she used to visit family each year and loved a Happy Tails shampoo we used to carry. She was quite shocked, especially because she hadn’t been back to Madison for four years.”

Pamela Mitchell is the Editor-in-Chief of PETS+. She works from her home office in Houston, TX, with Ty the Boston Terrier as her assistant.

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