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Alzoo to Launch New Grooming and Other Products at SuperZoo 2023

It’s one of the leading brands selected by veterinarians for its hypoallergenic, natural pet care.




(PRESS RELEASE) For eco-minded pet parents seeking truly reliable solutions to everyday pet care and more, Alzoo provides solutions for every member of your furry family. In addition, Alzoo acts as a force for good in the world. Recently, Alzoo’s parent company, AB7 America, Inc., earned the prestigious B Corp® Certification, demonstrating the company’s combined innovative spirit, technological expertise, and global perspective to create the most sustainable, efficacious, high-quality wellness products that let owners and their pets do more of what matters most in their life.

This Summer, Alzoo will debut its newest line of products designed with a focus on sustainability and innovation at SuperZoo. With additions to their popular concentrated shampoo, they will also add a concentrated stain and odor remover, as well as a new plant-based mobility collar and severe accident remover. Perhaps the most noteworthy of Alzoo’s new product offerings is a new category of natural soft chews, designed for your dog’s overall health and wellbeing. Please see below for more details on all Alzoo’s new product innovations.

Alzoo’s newest 2023 products include:

  • Concentrated Shampoos: Three new concentrated powders omit single-use bottles and never ship water while working wonders on your pet’s bath routine. In three varieties (Soothing, Puppy Care, and Deep Conditioning) these shampoos will be a new go-to.
  • Mobility Collar: The first dog collar to naturally soothe joint discomfort with essential oils, Alzoo’s clinically studied innovation showed to reduce stiffness and improve mobility within 3 days of usage. Each collar lasts up to 30 days and is waterproof.
  • Severe Accident Remover: This highly absorbent lavender powder easily cleans up the worst types of messes pets leave behind without leaving behind any residue.
  • Concentrated Stain & Odor Remover: A more sustainable option to remove pet stains and odors while reducing carbon footprint with NO water shipping and no single-use plastic.

Soft Chews (90-count): Potent, natural blends of ingredients specifically formulated to improve target areas for your beloved dogs:

  • Wild Alaskan Salmon Oil and flax seed oil work wonders in Skin & Coat Soft Chews
  • Probiotics, fennel, and other immune-supporting ingredients keep dogs’ seasonal allergies in check in Allergy Soft Chews
  • Botanicals like chamomile manage stress (from fireworks to car rides to separation anxiety) for Calming Soft Chews
  • Powerful antioxidants support normal inflammation response in Hip & Joint Mobility Soft Chews.

If you are planning on being at SuperZoo, August 16 – 18 in Las Vegas, be sure to visit booth #3909 to learn more about what Alzoo can do for you and your most important companion. Or you can look for them featured in the New Products Showcase Section of the show.

Alzoo’s plant-based products are now available on, in addition to Amazon, independent pet specialty retailers, as well as grocery and farm and feed stores across the country.

More about Alzoo

We use science, ingenuity, safe ingredients, and sustainable practices to empower you, your pet, and your family to engage in what matters most (without troublesome distractions like fleas, ticks, dirt, odors, stains, and stress). Alzoo has complete lines of plant-based flea and tick solutions, a range of effective calming solutions, grooming products, and more. Our determination to create better quality products means you can do more adventuring, more cuddling, more exploring, more relaxing… more living. We help your pet do more, too, by staying protected and healthy. With our effective, eco-friendly formulations, we make it easy to be both a good pet parent and a good citizen of the Earth. After becoming a Benefit Corporation in 2022, Alzoo’s parent company, AB7 America, Inc., earns the prestigious B Corp® Certification.



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