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Get Your Contest Entry in Great Shape

You won't get killer abs. But you may win one of the industry's biggest honors.




SO YOU THINK you’re pretty cool. That is to say: You’re considering entering this year’s America’s Coolest contest. That’s great news. The contest offers an amazing opportunity to show off all the neat stuff you’ve done with your business.

And here’s the really great news: We’re going to make it easier than ever to get your contest entry ready. This very post, which you are reading right now, kicks off a series of “training posts” you can use to get your entry in tip-top shape.

Here are some things we’ll be covering:

  • How to write a great description of your business
  • Submitting photos that make your business stand out
  • Deciding what’s “cool” about your business
  • How not to lose all the information you’ve entered, so that you get frustrated and lose your temper and kick the wall and frighten your staff and have to re-enter everything.

We’ll also be here to answer questions and help solve problems as you prep your entry. Email questions to

Two things to remember:

  • Enter at
  • Enter by April 1, 2024, to have your entry reviewed for suggestions to make it even stronger by the April 15 final deadline.

All right! This is very exciting.

Next up: “Before You Start,” which covers eligibility, logging in, and not doing everything at the last minute.



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