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You Gotta Stand Out from the Crowd

Remember, cool = different.

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REMEMBER: Cool = different.

“Our fancies are always tickled by the unexpected or serendipitous — in-store photo booths, really unique ad campaigns, $200 interior build-outs (that look amazing) — things that make a business stand out from all the others.”

One of our editors wrote that during an email conversation about the America’s Coolest Stores contest.

Here are a few other things our judges will likely value:

A novel aesthetic.

  • One striking element.
  • New twists on how to sell pets, pet gear and pet services.
  • Consistently stepped-up customer service. And what’s most cool is not individual stories of over-the-top customer service, but rather when a business builds a better approach to service right into their system, every day.
  • Interesting event ideas. We love both slightly out-of-the ordinary in-store events and other marketing efforts that draw attention.

Now, by no means were these the sole defining factors in these stores’ success in the contest. Nor does this mean your store needs to have features like these to win — indeed, by definition, we’d like to see something different. But these unusual and engaging ideas should give you an idea of what really turns our cranks.

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