Get Your Contest Entry in Great Shape Before You Start Basic Info and Stats You Gotta Stand Out from the Crowd Fine-Tune Your Online Presence Photos Really Are Worth at Least a Thousand Words Here's What You Say (or Rather, Write) The Rest of the Story 2nd Place 3rd Place Share Tweet You Gotta Stand Out from the Crowd Remember, cool = different. Published 3 years ago on December 28, 2017 By PETS+ Staff RETURN TO ENTRY PAGE REMEMBER: Cool = different. “Our fancies are always tickled by the unexpected or serendipitous — in-store photo booths, really unique ad campaigns, $200 interior build-outs (that look amazing) — things that make a business stand out from all the others.” One of our editors wrote that during an email conversation about the America’s Coolest Stores contest. Here are a few other things our judges will likely value: A novel aesthetic. One striking element. New twists on how to sell pets, pet gear and pet services. Consistently stepped-up customer service. And what’s most cool is not individual stories of over-the-top customer service, but rather when a business builds a better approach to service right into their system, every day. Interesting event ideas. We love both slightly out-of-the ordinary in-store events and other marketing efforts that draw attention. Now, by no means were these the sole defining factors in these stores’ success in the contest. Nor does this mean your store needs to have features like these to win — indeed, by definition, we’d like to see something different. But these unusual and engaging ideas should give you an idea of what really turns our cranks. RETURN TO ENTRY PAGE Related Topics: click to Comment(Comment) Advertisement You may like Promoted Headlines Category Spotlight: Terry Naturally Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Columns1 day ago 4 Tips for Negotiating the Best Lease for Your Pet Business Photo Gallery1 day ago New Edibles for Cats, Vegan Bars for Dogs and Toys for the Holidays [GALLERY] True Tales2 days ago Employees: Leave Your Pot at Home to Keep Your Job True Tales2 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns6 days ago How Beer Helped Me Promote My Pet Business Columns6 days ago 3 Things Customers Want and Need from Pet Businesses America's Coolest2 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School2 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School America's Coolest3 weeks ago Video: Take a Tour of Four Muddy Paws in St. Louis Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales2 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns6 days ago How Beer Helped Me Promote My Pet Business Columns6 days ago 3 Things Customers Want and Need from Pet Businesses Columns1 week ago 5 Consumer Behavior Trends Reshaping Holiday Shopping Candace D'Agnolo1 week ago Complete These 7 Important Tasks at Your Pet Business Before the End of 2020 Headlines6 days ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery2 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Stores Behind the Pages1 week ago Podcast: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden?