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You Gotta Stand Out from the Crowd

Remember, cool = different.




AS you make your way through the entry process, remember: Cool = different.

Here are a few things our judges will likely value:

  • An eye-catching aesthetic
  • One striking element
  • New twists on how to sell pet products and services
  • Consistently stepped-up customer service. And what’s most cool is not individual stories of over-the-top customer service, but rather when a business builds a better approach to service right into their system, every day.
  • Interesting event and other promotional and marketing ideas — We love both slightly out-of-the ordinary in-store events and other efforts that draw attention.

Now, by no means were these the sole defining factors in success in the contest. Nor does this mean your business needs to have all features like these to win — indeed, by definition, we’d like to see something different. But these unusual and engaging ideas should give you an idea of what really impresses judges.

Next up: “Fine-Tune Your Online Presence”



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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