(PRESS RELEASE) ANNAPOLIS, MD —The Chesapeake Bay Dog Company announces its newest product, the BAYDOG College Harness. The new offering, featuring 23 different college teams from across the BIG 10, ACC, SEC, Ivy League and all three service academies, will be introduced at the Global Pet Expo in March.
Company founder and CEO Barton O’Brien stated, “We weren’t planning to make licensed products, but I was approached by the buyer for the Naval Academy bookstore who asked if we could make a harness with the Academy logo. As Naval Academy graduate myself, of course I said yes!” The College Harness is based on BAYDOG’s best-selling Chesapeake harness, but instead of a handle on the back, it features a panel that prominently displays the college logo. It also features two attachments points (one on the top and a second on the chest to counter pulling), a padded breast plate, and four different adjustment points to create the perfectly sung, yet comfortable fit.
What sets BAYDOG’s College Harness apart from the competition is the quality. O’Brien said, “I noticed the licensing category mostly consisted of novelty and promotional products, so we took our best-selling harness and modified it, so people can support their school with an awesome, high-quality harness they can use every day, not just on game day.” Another big differentiator is how the College Harness is displayed in retail –each school has a custom hanger card, featuring their colors, mascots, and/or well-known university landmarks. O’Brien concluded, “There really is nothing like it on the market today!”
BAYDOG will display the new harnesses at booth 1319 at Global Pet Expo in March, along with the previously released College Saginaw Fleece.
For wholesale inquiries, please contact Kristy Webb at 443-808-8664, or by email at kristy@baydog.com
The Chesapeake Bay Dog Company trades under the brand BAYDOG and offers a line of highly functional, stylish, and durable products for canine companions of every shape, size, and activity level. Headquartered on the Chesapeake Bay in Maryland, BAYDOG is veteran-owned, offers a 100% product guarantee, and is dedicated to supporting their independent brick and mortar retail partners.
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