BrightPet to Unveil Exciting New Pet Products from Stewart, Bravo! and Hamilton at SuperZoo

(PRESS RELEASE) LISBON, OH — BrightPet Nutrition Group (“BrightPet” or the “Company”) is a leading marketer and manufacturer of premium and super-premium branded, private label, and co-manufactured pet foods, treats, and care products. The Company announced that three of its leading pet product brands—Stewart, Bravo!, and Hamilton—are set to introduce a host of groundbreaking products at this year’s SuperZoo conference, the largest pet retail event in North America.

Stewart Brand Introduces Immunity, Focus, and Raw Coated Kibble
BrightPet’s Stewart brand unveils an impressive trio of products that are sure to turn heads:

1. Immunity – A functional treat with immune-boosting properties, Immunity joins Stewart’s existing Healthy Hips and Healthy Gut line. Crafted from a delectable chicken and vegetable recipe, this freeze-dried treat not only entices pets with its palatability, but also supports their overall well-being.
2. Focus – Keeping pets engaged and attentive is a breeze with Focus treats. A flavorful combination of salmon and vegetables, these treats are the latest addition to Stewart’s Lifestyle treat line, which includes Shine and Zen treats. Focus treats are the perfect reward for keeping excited pups motivated and in tune with their surroundings.
3. Raw Coated Kibble – Stewart proudly introduces its inaugural kibble offering, Raw Coated Kibble, marrying the nutritional benefits of natural kibble with the irresistible flavor of freeze-dried coating. This kibble has been unmatched in taste tests, with pups preferring this coated formula over uncoated kibble nearly every time (5:1). Available in three unique and delicious formulas, Raw Coated Kibble is a game-changer for pet nutrition.

Bravo! Brand Elevates Homestyle Complete Line
The Bravo! brand unveils an enhanced formula and revamped packaging for its Homestyle Complete line of freeze-dried dog food. With an elevated protein content of 45% (up from 38%) and an unwavering commitment to sourcing poultry with No Antibiotics Ever (NAE), this versatile dog food remains at the forefront of health-conscious pet nutrition. Additionally, revised packaging options reflect the versatility and transparency of Homestyle Complete, perfect as a topper or standalone meal.

Hamilton Brand Presents Eco Venture, A Day Together, and Go Boldly
Hamilton is expanding its collars, leash, and harness offerings with an array of exciting new items across three product lines:

1. Eco Venture – A groundbreaking new line that introduces four sustainable collections: bamboo, cotton, recycled webbing, and recycled ombre. With a strong focus on environmental responsibility, these collections provide pet parents with eco-friendly options that reduce their carbon footprint and landfill waste.
2. A Day Together – Celebrating style and coordination, this brand-new fashion-forward line features four vibrant collections: two-tone nylon, nylon weave, luxury paracord and ribbon overlay—with seasonal prints and designs. Pet parents can effortlessly match their pets’ accessories, adding a touch of flair to their companionship.
3. Go Boldly – Designed for outdoor enthusiasts, the existing Go Boldly line has grown with four new collections: Land & Sea, Waterproof, Rugged Paracord, and Camouflage. These collections are perfect for those who want to embark on adventures with their four-legged friends, ensuring safety and style on every journey.

Mike Schottelkotte, Director of Marketing for BrightPet, expressed his enthusiasm for the upcoming product launches: “We’re thrilled to present these cutting-edge additions to the market. Our Stewart, Bravo!, and Hamilton brands have consistently delivered exceptional quality and value to pet owners, and these new offerings build upon that legacy. We’re excited to empower distributors and retailers with products that truly resonate with today’s discerning pet parents.”

In addition to these exciting collections, Hamilton has undergone a brand refresh, aligning itself even more closely with its core pillars of Quality, Comfort, and Safety. SuperZoo attendees will have the exclusive opportunity to witness the unveiling of Hamilton’s refreshed logo and tags.

These new collections, along with samples of the food and treats discussed above, will be available at BrightPet’s booth and featured in the Company’s SuperZoo New Product Showcase; attendees are encouraged to stop by the booth and check out the latest show specials.

To learn more about BrightPet’s new product introductions, SuperZoo attendees can schedule a visit online at BrightPetEvents.com, or simply drop by Booth 3347.

About BrightPet Nutrition Group

BrightPet Nutrition Group is a leading manufacturer and marketer of premium and super-premium pet foods, treats and care products. Serving the U.S. and more than 30 international markets with branded, private label and contract manufactured goods since 1978, BrightPet has pioneered both freeze-dried treats and slow-cooked, small-batch kibble. BrightPet operates a portfolio of leading holistic, natural and organic consumer brands, including Stewart, Blackwood, Adirondack, By Nature, Miracle Care, Bravo! and Hamilton. For more information about BrightPet, please visit www.brightpetnutrition.com.