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bSerene Introduces Diffuser for Cats and Dogs to Provide 24/7, In-Home Calming Relief

This drug-free calming solution is both clinically proven and safe for providing calming relief.




(PRESS RELEASE) PARKER, CO – Pheromones are the latest trend for treating stress-induced anxiety in pets who suffer from summer noise anxiety brought on by thunderstorms and fireworks. Pheromones are naturally transmitted chemicals between members of the same species that act as invisible communication. Pet pheromone products, like bSerene, a leader in the pet calming market, mimic natural cat and dog pheromones and help to alleviate feelings of stress and anxiety.

“Pet owners can feel so hopeless during the summer months when their animals go through intense periods of anxiety due to fireworks or other loud noises like thunderstorms,” said Michele Crowley, senior vice president of marketing for bSerene. “Providing a solution with pheromone emitting technology is a must during the summer and we’re excited that we can offer a 24/7, continuous solution for pet parents with our calming diffuser kit for both cats and dogs.”

A study conducted in 2020 on canine anxiety found that 72.5% of dogs studied exhibited some kind of anxiety-related behavior, with a third of the dogs studied being highly fearful of noises—especially to things like fireworks or thunder. bSerene’s solution to this problem is their recent release of calming pheromone diffusers for both dogs and cats. The electric diffuser is plugged into the wall and provides a continuous in-home calming solution. This drug-free calming solution is both clinically proven and safe for providing calming relief.

bSerene brings cat and dog parents peace and serenity through vet-developed calming pheromone diffusers and refill kits. bSerene Advanced Cat Calming Diffuser Kit contains both the F3 Facial Pheromone which gives a continuous and reassuring message to cats, letting them know that their space is safe and the Maternal Appeasing Pheromone (MAP), which mimics feline appeasing pheromones that are released by mother cats to promote bonding and socialization with their kittens. bSerene Dog Calming Diffuser Kit contains the Dog Appeasing Pheromone (DAP) which mother dogs naturally produce to help their pups feel safe. Each refill for the bSerene Calming Diffuser pops easily into the diffuser and lasts 30 days before needing to be replaced.

The plugin device should be replaced every six months.

bSerene also offers other convenient forms of calming treatment for pets: Dog Calming Advanced Chews, Dog Calming Chews, Dog Calming Collars, Cat Calming Chews, and Cat Calming Spray which can all be purchased at, Amazon, Chewy, and select independent pet retailers.

About H&C Animal Health

H&C Animal Health was founded in 2013 by pet industry veteran, Chuck Latham, founder of Chuck Latham Associates, Inc. after identifying a need to make effective pet healthcare products affordable and accessible. The company started with one brand ActivPhy Joint Health, and today features more than 10 brands including Angels’ Eyes and bSerene that bring the most innovative, highly effective, and proven products from veterinary to over-the-counter retail. H&C’s commitment to pet health and wellness, as well as their love for pets, are the driving factors behind the organization. H&C is proud to have been recognized on the Inc. 5000 Fastest Growing Private Organizations List in 2018, 2019, and 2020.



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