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Chuck Latham Associates and H&C Animal Health Announce New Promotion

Damron previously served as CFO and COO for the organization.





Suzan Damron

(PRESS RELEASE) PARKER, CO – Leaders in the pet industry, Chuck Latham Associates and H&C Animal Health announced the promotion of Suzan Damron to the position of president of both companies. Ms. Damron joined Chuck Latham Associates and H&C Animal Health in 2022 as CFO and COO. Damron will oversee the entire organization including business development, supply chain and logistics, IT systems, marketing, and sales.

“We are very excited to have someone with Suzan’s experience leading our team. She has already added tremendous value to the organization over the last year,” said Chuck Latham, CEO and founder of Chuck Latham Associates and H&C Animal Health. Latham added, “Her depth of experience and strong leadership qualities will be critical in guiding our organization through the next phase of growth trajectory.”

Damron has over 20 years of experience in logistics and operational excellence in fast-growing and start-up environments. Prior to CLA and H&C Animal Health, Damron served as the CFO and corporate officer at Birko Corporation, a leader in food safety solutions. Damron also spent over a decade serving as CFO and COO at VIPAR Heavy Duty, Inc. and its Subsidiaries. Damron holds a bachelor’s degree in Accounting from Illinois State University and an M.B.A from Northern Illinois University.

Commenting on her promotion, Ms. Damron stated, “I am excited to lead this remarkable organization as we continue to bring new innovation to market and advance our position as a top leader in the pet space.” Damron continued, “It’s been an honor to work alongside such a talented group of experts during this transformational period in the pet product industry.”

About Chuck Latham Associates

Chuck Latham Associates (CLA) was founded in 1984 by Chuck Latham – the first true national sales & marketing agency specializing in the Pet Channel. CLA helps pet manufacturers better navigate and sell to the U.S. Pet Specialty Market and has expanded over the years to include sales and marketing services, e-commerce solutions, data and analytics support, merchandising and in-store services, and more. Collectively, the CLA team brings more than 100 years of experience in marketing, selling, and advertising to consumers and pet specialty. For more information, visit

About H&C Animal Health

H&C Animal Health was founded in 2013 by pet industry veteran, Chuck Latham, founder of Chuck Latham Associates, Inc. after identifying a need to make effective pet healthcare products affordable and accessible. The company started with one brand ActivPhy® Joint Health, and today features more than 10 brands including Angels’ Eyes® and bSerene® that bring the most innovative, highly effective, and clinically proven products from veterinary to over-the-counter retail. H&C’s commitment to pet health and wellness, as well as their love for pets, are the driving factors behind the organization. H&C is proud to have been recognized on the Inc. 5000 Fastest Growing Private Organizations List in 2018, 2019, and 2020. For more information, visit

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