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CANOPHERA Adds New Business Development Manager

Steve Rossiello joins the CANOPHERA team with over 23 years of experience.





Rob & Steve

(PRESS RELEASE) NEW BERN, NC – To continue the rapid growth and best support retailer and distribution partners across North America, Canophera, LLC has added Steve Rossiello to the team in the role of business development manager.

Steve Rossiello joins the Canophera team with over 23 years of experience in management, sales, marketing, manufacturing, logistics, and distribution throughout varied CPG industries such as pet foods (fresh and dry), cleaning supplies, cutlery, and more.

In his role as Business Development Manager for Canophera, Rossiello will expand upon Canophera’s offer a great level of customer support, serving the company’s growing number of independent pet retailers across the U.S.

Launching with “The Original” all-natural wood Canophera Wood Chews, sustainably made from caffeine-free coffee wood, the company is launching new categories of products at Global Pet Expo 2023 (Booth #1858) to offer a more diverse long-term and sustainably-sourced chew product offering such as Briar Roots, Grade A Antlers and Split Antlers, and Sheep Horns.

Steve Rossiello, Business Development Manager for Canophera, shares, “I am eager to utilize my experience and relationships to help make the Canophera brand a household name to pet-parents and retailers alike, from the Western USA to across the globe. Awareness is key because every pup deserves to be treated to one of our chews to help provide entertainment and health benefits.”


Rob Johnson, President of Canophera LLC, adds, “Steve is a dynamic addition to our US sales team to help strengthen relationships with retailers and distributors about Canophera and provide an exceptional level of customer service and attention. We want all of our customers to learn about the benefits and feel confident in giving Canophera products to pets because of our unwavering global commitment to quality, sustainability, safety, health and fun.”

From its initial launch in 2012, Canophera went from a small company to Europe’s leading producer and distributor of natural wood dog chews and now supplies these favorite wood chews to almost 20 countries in Europe.

Now with over a million products sold, Canophera’s ever growing team has continued that momentum and success for the United States and Canada.

About Canophera

Combining our deep love for the planet and for dogs and learning to better understand their unique behaviors, we set out to satisfy their basic needs through creating a more sustainable, natural and safer line of wood chew products for dogs: Canophera. What started as a small-scale company in 2012 soon grew into Europe’s leading producer and distributor of natural dog chews. Together with our sales partners, we supply to nearly 20 countries in Europe and are now expanding all over the USA with new products, display/POP, and more. With over a million products sold since 2018, we seek to improve dogs’ lives everywhere and drive revenue for our retailer and distributor partners.



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