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Cloud Star Expands Meat Cravers Line with Chewy Dog Treat

The new softer texture will appeal to dogs who prefer a chewier treat.




(PRESS RELEASE) ST. LOUIS — When Cloud Star first launched Wag More Bark Less MEAT CRAVERS Biscuits, the product was hailed as an innovative “2-in-1” dog treat that combined a traditional crunchy biscuit with pieces of real meat and meat jerky on the inside. Now the company is building on this success with a line extension that features a new softer-textured variety of the popular meaty treat, Wag More Bark Less MEAT CRAVERS Soft & Chewy.

Like the original, new MEAT CRAVERS Soft & Chewy biscuits are a mouthwatering meaty indulgence, loaded with savory beef or chicken and beef or chicken jerky. The difference is that the biscuits themselves have a softer texture designed to appeal to pups that want to sink their teeth into a chewier treat.

Available in delectable Chicken and Beef recipes, MEAT CRAVERS Soft & Chewy biscuits have an irresistible meaty aroma that will get any dog’s tail wagging, thanks to their real beef or chicken jerky ingredients. The treats’ high protein content of 20% makes them ideal for satisfying canines’ carnivorous cravings.

“With MEAT CRAVERS, dogs get delicious beef or chicken jerky in every bite,” said Joe McIver, brand director at Whitebridge Pet Brands, Cloud Star’s parent company. “Meat jerky dog treats are a rising category, and our new variety of MEAT CRAVERS marries this trend with a soft and chewy biscuit, for the best of two treat worlds.”

Market research firms agree that jerky treats are an upward trending category. According to MarketWatch, the pet jerky treat market is projected to grow at a “booming CAGR” from 2023 to 2029, while another market researcher, Fact.MR, agrees that “jerky treats are preferred by pet owners, as they are rich in protein and contain low levels of fat.”


Made in the USA, Cloud Star Wag More Bark Less MEAT CRAVERS Soft & Chewy biscuits are oven-baked using simple ingredients. They contain no corn, soy, or artificial flavors or colors. The MSRP is $7.99 for a 5 oz. package.

For more information about Cloud Star Wag More Bark Less MEAT CRAVERS, visit here.

About Cloud Star

Cloud Star believes that dogs are family members and should have treats and food made with only simple ingredients that are minimally processed, just like you would do in your own kitchen. All of our homestyle recipes contain just a few recognizable ingredients, like peanut butter, chickpeas and flaxseed – and never any by-products, corn, soy or artificial colors or flavors. Our family of wholesome brands features iced treats, biscuits, soft chews, jerkies, and other treats. Located in St. Louis, Cloud Star’s products are distributed to pet specialty stores nationwide.



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