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Encompass Pet Group Announces Appointment of Troy Shay as CEO

Shay joins the multi-channel pet products business and parent company of brand Snuggle Puppy and distributor Choice Pet Products.




Troy Shay

Troy Shay

(PRESS RELEASE) PALMETTO, FL — Encompass Pet Group, the multi-channel pet products business and parent company of Snuggle Puppy, Choice Pet Products, and more, announces the appointment of Troy Shay as its new Chief Executive Officer (CEO). With an impressive track record of success and extensive experience in driving growth and innovation in the consumer goods industry, Shay is poised to lead Encompass Pet Group to new heights.

Shay brings a wealth of knowledge and expertise to Encompass Pet Group, having held key leadership positions in renowned companies such as Weber Inc., Newell Brands, Moen Incorporated, and Jarden Corporation. Most recently, he served as the Chief Growth Officer at Weber Inc., where he played a pivotal role in redefining the company’s commercial capabilities and achieving remarkable revenue, profit, and share growth.

Throughout his career, Shay has consistently demonstrated a strategic mindset, a deep understanding of consumer behavior, and an unwavering commitment to delivering exceptional products and services. His ability to drive innovation, build strong partnerships, and develop platforms to accelerate growth has set him apart as a visionary leader.

“I’m thrilled to welcome Troy Shay as the new CEO of Encompass Pet Group,” said Rob Emery, founder of Encompass Pet Group. “Troy’s proven history of transforming companies and driving substantial growth makes him the ideal choice to lead our organization. With his strategic vision and extensive experience, I am confident he will lead Encompass Pet Group to new levels of success in the pet industry.”

While Shay takes over the CEO position, Emery will remain actively involved with Encompass Pet Group as Chairman and will focus on building strategic partnerships and spearheading innovation. Under Emery’s leadership, Encompass Pet Group has been an Inc 5000 Fastest Growing Company in America for two consecutive years, and his expertise and dedication will continue to help drive Encompass Pet Group’s growth and success.


“I am honored to join Encompass Pet Group as CEO and lead this exceptional organization,” said Shay. “The pet industry is experiencing tremendous growth, and Encompass Pet Group is well-positioned to capitalize on the increasing demand for high-quality pet products and services. I look forward to working with the talented team at Encompass Pet Group to drive innovation, enhance customer experiences, and create long-term value for all stakeholders.”

Shay holds a B.S. in Business Administration & Marketing from the University of Illinois and an MBA with High Distinction from the University of Michigan’s Stephen M. Ross School of Business.

About Encompass Pet Group

Encompass Pet Group is a multi-faceted organization operating in several areas of the pet industry.
Driven by a powerful vision, we aspire to build and scale a valuable disruptor in the pet industry by creating a uniquely integrated set of growing business across consumer products and services, product distribution, and retail services. At the heart of our mission lies a genuine commitment to deepen the relationship between pets and their owners by delivering best-in-class products and services that enhance the wellbeing of pets, enabling them to live healthier, happier lives.



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