(PRESS RELEASE) PALMETTO, FL — Encompass Pet Group, owner of the best-selling Snuggle Puppy, has acquired WildPaw, a provider of hemp-based supplements and wellness products for dogs.
The acquisition will be part of Encompass Wellness, a wholly owned division of Encompass Pet Group.
“We’re excited to get into the functional supplement business,” said Rob Emery, president and CEO of Encompass Pet Group, “We’ve recently started selling treats via our Snuggle Puppy brand, which has been going well. We’re looking forward to expanding our existing wellness line and will be bringing our supplement lineup to market at Global Pet Expo.”
Filled with essential all-natural and organic vitamins, minerals, and nutrients, WildPaw hemp-based supplements help provide allergy relief, boost immunity and energy levels, increase mobility, and improve overall pet health.
Encompass Pet Group has engaged with SmashBrand, a leading consumer-insights-driven, retail performance agency, to assist with revamping the brand and packaging. SmashBrand’s methodology is a powerful mix of market research and testing that’s validated with real consumers and has proved successful in establishing and helping to grow brands.
Encompass Pet Group plans to expand on the existing product line and offer multivitamins and supplements to improve the health and wellness of pets through the benefits of quality, all-natural ingredients, antioxidants, and omegas- all bundled in a safe, effective, and delicious chew.
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About Encompass Pet Group
Encompass Pet Group is a multi-faceted organization operating in several areas of the pet industry. Encompass Pet Group specializes in the B2B manufacturing and distribution of pet products, along with B2C eCommerce, and operates brick and mortar pet supply stores with an emphasis on pet nutrition.
