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HERO DuraMax Dog Toys to Launch at SuperZoo

It includes 14 natural rubber dog toys.




(PRESS RELEASE) Caitec is launching the HERO DuraMax line of dog toys at this year’s SuperZoo. The new HERO sub-brand includes 14 natural rubber dog toys. What makes the Duramax line unique is Caitec’s revolutionary new natural rubber formula that significantly increases the toys’ durability.

“We know from our research that consumers are looking for durability in dog toys,” said Terry Gao, Caitec’s president. “Our team of engineers has been working on a new natural rubber formula that is extremely durable and floats in water. We are delivering both benefits with the new DuraMax line.”

Caitec will provide credentialed buyers and media with three HERO Duramax products to test with your very own toughest chewer. Just email with your complete contact info, dog’s size, shipping instructions and your deadline (for media). You can also visit Caitec at SuperZoo booth 3849 to participate. Test the product with the toughest dog you know, and report on the findings.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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