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Just Released at SuperZoo: 13 of the Newest Pet Products

Holiday toys included!

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Full-Spectrum CBD

PRESIDIO NATURAL PET enters the CBD market with Blossom, a line of full-spectrum hemp oils. Crafted using proprietary strains of organic hemp grown, extracted, tested and bottled in Colorado, every part of the plant gets used to retain the beneficial cannabinoids and nutrients. Available in three sizes and three concentration levels.

blossompet.com

$14.99 to $199.99

‘Keto’ for Pets

GRANDMA LUCY’S introduces grain-free, high-protein “keto-like” Moxie, designed to promote overall pet health, including shinier coats, healthier skin, higher energy and reduced allergies. The freeze-dried food also will appeal to pet parents who appreciate the benefits of feeding raw but for various reasons do not want to feed fresh raw meat. Containing only non-GMO, human-grade ingredients, Moxie comes in beef and chicken for dogs, and turkey for cats.

grandmalucys.com

$13.49 (8-ounce), $39.99 (24-ounce)

Shake Those Tail Feathers

Dogs will love the squeaks, crunches and crinkles from P.L.A.Y.’s new Fetching Flock Plush Toy Collection. Percy the Peacock, Edgar the Eagle, Paula the Parrot, Flora the Flamingo and Tito the Toucan are available separately or as a set, and all feature ChewShield Technology, eco-friendly stuffing and AZO-free dyes. Also, the company donates 2 percent of purchase price to the International Fund for Animal Welfare.

petplay.com

$12.90-$14.90 for individual toys; $62.90 for set

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Treats with a Twist

From LOVING PETS comes Taste Buddies, a made-in-the-USA grain-free treat with a twist shape that helps clean teeth, remove tartar and massage gums. Available in Hamburgers + Fries (made with real beef), Mac + Cheese (real cheese), Peanut Butter + Jelly (real peanut butter and strawberries) and Bacon + Egg (real bacon and egg).

lovingpetsproducts.com

MSRP on request

Super Singles

ONE HEART PET PRODUCTS launches with one-ingredient dried treats for cats and for dogs. Happy Fish Bonito Flakes and Happy Fish Salmon Bites are rich in protein, omega 3 and taurine. Good Catch Dog Treats are thick-cut Mahi-Mahi jerky slices, rich in protein, omega 3 and selenium. Fish are sustainably caught off the shores of Japan and packaged in the U.S.

oneheartpet.com

$9.99-$12.99

Vegan, Cruelty-Free & Sustainable

What’s not to love about Soothing Dog Shampoo from CHARLIE & CO NATURALS? Not only does it contain sustainable ingredients such as organic oats extract, seaweed, coconut, and vitamins E and C, it is vegan, cruelty-free and comes in a bottle made from sugarcane, earning another sustainability point.

charlienaturals.com

$19.99

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Soothing Smells

The ikaria PetScent Aromatherapy Clip turns any dog collar into a source of aromatherapy. From BOSS PET PRODUCTS and PETEDGE, the clip is simple, natural and effective, and comes in two proprietary blends. Calming uses lavender, sweet marjoram and Roman chamomile to help anxious dogs. Rescue uses cypress, spikenard, neroli, ylang-ylang and lavender to soothe fearful dogs. The clip does not use artificial volatiles or related chemicals, and a slider controls the amount of scent released to only necessary amounts.

petedge.com

$17.99

Happy Holidays!

WEST PAW’s Holiday Collection features the best-selling Ruby Red Zogoflex toys, plus new plush toys and festive collars and leashes. Holiday Bear, Merry Bone, Ruff-n-Tuff Reindeer, Merry Grizzly and Merry Moose come in a variety of sizes and are stuffed with certified-safe recycled plastic fill. Collars and leashes come in small, medium and large, and in Trees, Red Check and Penguin prints.

westpaw.com

$6.95-$24.95

2019 Holiday Toy

FLUFF & TUFF announces its Annual Holiday Charity Toy: The Good Dog Bone. As in previous years, the company will donate 100 percent of its profits from the sale to help shelters and rescues throughout the U.S. buy dog food. That works out to 16 meals for every toy sold.

fluffandtuff.com

$16.95

Over the Top Seasoning

Pet parents of picky kitties will appreciate Sassy Cat Kibble Seasoning from HERBSMITH. The single-ingredient, freeze-dried raw toppers come in Wild-Caught Salmon and Wild-Caught Whitefish varieties, adding a boost of flavor and protein to meals. Developed by a holistic veterinarian and veterinary nutritionist, both are free of gluten, grain and additives, and can be served dry or wet.

wholesale.herbsmithinc.com

$5.99

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Spooky Play

Celebrate two holidays with COSMIC PET’s “The Nightmare Before Christmas” toy collection, based on Disney’s spooky animated film. Oogie Boogie Canvas suits strong chewers with its reinforced seams and squeaker. Jack Skellington Ball squeaks and bounces. And Zero Blankie Buddie has both a squeaker and crinkles for multi-sensory play.

cosmicpet.com

$9.99-$14.99

Automatic Mealtime

The TurtleMatic from ZOO MED allows for automatic feeding via programmable time and duration settings. It mounts anywhere in a tank and keeps food fresh, with the option to attach the Zoo Med Aquatic Turtle Pellet bottle.

zoomed.com

MSRP on request

For Eco-Friendly Cats

Gluten-free, grain-free and containing no preservatives or fillers, EVANGER’S Organics Beef Dinner for Cats also ranks as one of the most eco-conscious canned pet foods. It uses natural well water in production, saves more than 3,000 trees annually through packaging, labels are printed on post-consumer recycled paper, and most ingredients come from within 50 miles of the cannery, with the remaining from other U.S. suppliers.

evangersdogfood.com

$1.88

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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 8 Tanks to Up Your Aquarium Sales

No need for your customers to drive to the aquarium.

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BRANSON, MO. is about to cut the red ribbon on a life-sized under-the-sea experience, complete with glass seating, stunning visuals and wild sculptures. At the same time, virtual reality companies are developing multi-sensory immersive diving experiences that let people dive with whales and double as harm-free ways to observe large underwater mammals. Point is, aquariums are on trend. Stock up on tanks that give people an underwater experience at home.

Waterworld Cylinder Aquarium

PennPlax

KEY FEATURES: A 53-gallon acrylic tank comes with a complete and customizable top filtration unit, plus an integrated bubble wall that creates an eye-catching aeration display.

SALES TIP: It’s a stunner — set it up as a showstopper anywhere in your store.

pennplax.com, (866) 625-2385

$699

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Flex Aquarium

Fluval

KEY FEATURES: An all-in-one 32.5-gallon freshwater tank equipped with a built-in filtration system with two independent multi-stage chambers for maximum cleaning efficiency.

SALES TIP: Curves and swerves, this is a bold curved aquarium series offers total control over brilliant custom colors, multiple dynamic effects and a programmable 24-hour light timer.

fluvalaquatics.com, (800) 554-2436

$299.99

C-Vue All-in-One Aquariums

Cobalt Aquatics

KEY FEATURES: House discus, dwarf cichlids, reef tanks and even planted aquariums in this oversized all-in-one setup, swallowing up 45 gallons.

SALES TIP: This an all-in-one aquarium that works for both beginning hobbyists and hardcore fish geeks who want to create any aquarium style they desire.

cobaltaquatics.com, (803) 591-9500

$452.63

Goldfish Program

Tetra

KEY FEATURES: A top-to-bottom kit tailored to your customers’ fish with food samples, nutrition and built-in water care.

SALES TIP: All in one: Outfit first-timers with everything they need for an easy aquatic experience, from setup to ongoing care.

tetra.net, (800) 526-0650

$94.98

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LumiSet

AquaLighter

KEY FEATURES: This 6.5-inch cube is a small but fancy aquarium made from ultra-clear glass perfect for undemanding plants, shrimp and Betta fish.

SALES TIP: A real glow up: Its seams accumulate light and glow in the dark, creating a fascinating view when the light goes off.

collarglobal.com, (888) 236-9538

$64.22

ProStar Rimless Aquarium

Pro Clear Aquatic Systems

KEY FEATURES: This rimless glass aquarium sits on a modern cabinet and includes sump filtration made of glass and a matching power cord.

SALES TIP: Top it off: To counter the evaporation problem common in rimless tanks, this line sits on the sump, which tops off the water automatically.

pro-clear.com, (904) 448-6800

$934.57

Exhibit Series Integrated Aquarium

Marineland

KEY FEATURES: Frameless modern glass aquariums with glass canopy covers and stands. The multistage integration filtration system stays hidden behind the back wall of the tank.

SALES TIP: Total control: Handle all the lighting and effects through the Marineland app.

marineland.com, (800) 526-0650

$550

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Ornamental Shrimp Aquarium

Koller Products

KEY FEATURES: One-piece construction means a leak-proof 1.5-gallon aquarium. Complete with multiple-color LED lights and a built-in internal power filter to keep the clear walls sparkling.

SALES TIP: A good fake: The crystal-clear clarity will have people thinking it’s glass and not impact-resistant plastic.

kollerproducts.com, (800) 545-1344

$39.99

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Hot Sellers

Here Are August’s Hot Sellers

Pet Releaf leads this month.

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There is a toy company called FabDog, and their pizza toy is definitely the hot seller! It is a round disc that looks like a pizza, with a big squeaker inside, and comes in an actual pizza box! — Sandy House, The Store at Paws ’N Effect, Hamden, CT

  • Pets Global Zignature, Essentials, Fussie Cat. Great company, always available for education. Excellent sales rep: Andy Meese. — Greg Gorski, Cody Pet Depot, Cody, WY
  • Honest Kitchen Clusters $1.99 for a 1-pound trial size with a $5 off bounce-back coupon. — Jack Carey, Food for Pets, Manchester, NH
  • My Perfect Pet, gently cooked food. — Marilyn Texter, Pawsitive Karma, Castro Valley, CA
  • Pet Releaf continues to be a strong seller for us. I’ve scheduled in-store Pet Releaf demos on weekends to help boost product awareness. We’ve seen some trade-off between sales of grain and grain-free foods, with grain-free being down overall. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • In prep for Fall we ran a BOGO special on Nummy Tum-Tum pumpkin cans. We gave customers ideas on how to add pumpkin to their dog’s diet to support overall digestive health and deliver nutrients in a fun way to promote mental stimulation. Many customers that may not have bought this product before, did — and they are coming back looking for it now that the special has ended! — Johnna Devereaux, Fecth RI, Richmond, RI
  • Answers Raw Beef 4-pound Detailed Formula Patties. (First time a raw food moved into the top spot.) — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • Himalayan PET SUPPLY’s JugHead’s were new to my store last month. When I brought them in I ran a promotion of Buy a JugHead, Get the Himalayan Cheese for Free. The promotion went great, getting a lot of the new toys in customer’s hands and have had a great return on customers returning for more cheese refills. — Taylor Gonzalez, Three Tails Parlor and Pantry, Columbia, IL
  • As always CBD. We sell Pet Releaf tinctures, capsules and treats. (Range: $21.99-$83.99.) I also sell a local CBD company called reLeaves from TSIGFY. (Range: $29.99-$259.99). Their product is for people and pets. I have customers from their 20s to their 80s coming to inquire and purchase these products. They love them because it changes their pets’ quality of life. From anxiety, pain management, arthritis/hip and joint issues, to even help with cancer symptoms (and so much more). The Pet Releaf has a loyalty plan just like most of the foods we sell (buy 10 get one free). ReLeaves is now working with Astro Loyalty too and soon will have a loyalty plan that we will be able to offer. It’s outstanding to be able to offer these plans to our customers. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • RedBarn bully slices sold in bulk were very popular with our visitors. Priced at 99 cents each, customers would buy several of each flavor as a quick and easy treat for their pups. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Heavenly Hounds – Customers really respond to a simple way to help their dogs with anxiety. We double expose it on the counter and with our other calming supplements. — Matt Brazelton, Four Muddy Paws, St. Louis, MO
  • Smallbatch freeze-dried treats flew off the shelves this month! — Katherine Ostiguy, Crossbones, Providence, RI
  • Primal Goat Milk pint and Fromm pet food. Fromm and Primal partnered for every bag of Fromm 12 pounds or more sold, the customer would get a free Primal Goat Milk. It was part of the Build a Better Bowl program. It worked; we are now selling more and more goat milk. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Our bundles are now a top seller in our boutique. After taking a training class in The Pet Boss Club a couple of months ago that was led by Doug Martin from Treat Planet, I applied the theory of bundling a few items at a set price to sell more of that item. We started with Bully Sticks and No Hide Sticks in groups of five, and our sales of these two items are up 18 percent since implementing. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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From CBG to PSL, 10 of the Newest Products

They can even make perfect gifts for the holiday!

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Because PSL

We are well into pumpkin spice-latte season, and BEAST & BUCKLE wants to help pups join in on the fun. Its PSL-themed reversible harness is made from high-quality neoprene and breathable mesh, and it features secure buckles and a sturdy D-ring that supports all standard leashes, including the company’s matching PSL one.

beastandbuckle.com

$15.99-$29.99

For Multi-Cat Homes

NATURALLY FRESH CAT LITTER introduces its new Multi-Cat Natural Litter. Made from walnut shells, this clumping formula absorbs three times more than clay litter, and eliminates both urine and fecal odors, making it a more effective option for busy boxes. Biodegradable, the non-GMO, non-toxic litter remains free of silica dust and fragrance, and comes in 14- and 26-pound bags.

naturallyfreshlitter.com

Price by Request

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For Customers with DCM Fears

With the nutritional boost of added taurine, SuperGravy from CLEAR CONSCIENCE PET also gives peace of mind to pet parents who have concerns about dilated cardiomyopathy. The tasty topper mix also features TRI-GESTIVE Microbiome Support — probiotics, prebiotics and digestive enzymes — and comes in Paw Jus with beef liver, Barkinara with pork liver, and Arfredo with Greek yogurt, in 30-serving pouches.

clearconsciencepet.com

$15.95

CBG, AKA Cannabigerol

HOLISTIC HOUND introduces cannabigerol to the pet market with its new Organic Full-Spectrum CBG Oil. One of the five major phytocannabinoids in the cannabis or hemp plant, CBG has powerful anti-inflammatory and analgesic properties, with strong affinities for the bladder, bowel and brain, early research suggests. It is also known to help with anxiety and depression, but with a mildly energizing effect as compared to the usually calming effect of CBD. It is believed to naturally increase dopamine levels, as well, which help regulate attention, learning and emotional responses. Research also points to CBG having greater antibacterial and antifungal properties than other cannabinoids. Available in a 300-mg bottle, and appropriate for dogs and cats.

holistichound.com

$67.99

Tater Tot-Endorsed CBD

Fans of Animal Planet’s Pit Bulls and Parolees will recognize Tater Tot on the packaging of TREATIBLES’ newest soft treat. Tater’s Sweet Potato Tots feature the Villalobos Rescue Center dog as brand ambassador, with the goal of bringing peace and calm to dogs everywhere through organic broad-spectrum hemp oil, valerian root, passion flower extract and chamomile flower. Treatibles donates $1 from every canister sold to the center’s veterinary expenses fund. Each canister contains 60 chews.

treatibles.com

$38

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Stocking Stuffers

The holiday treats from BOCCE’S BAKERY make excellent gifts for both nice and naughty pups. The 2019 flavors are Nana’s Sticky Pudding, Ginger Snaps, Red Velvet and Lumps of Coal. Available in 6-ounce bags.

boccesbakery.com

$6.50

For Itchy Pups

Oatmeal & Aloe Grooming Wipes from EARTHBATH use the soothing and moisturizing properties of colloidal oatmeal and aloe vera to clean away dirt and dander while combating skin irritations, promoting healing and re-moisturizing sensitive, dry skin. The botanical fragrances of vanilla and almond also help keep pups smelling great between baths. Can be used daily and come in a 100-wipe resealable tub.

earthbath.com

$15.99

Hand-Knit Warmth

For dogs who prefer their clothing to be handknit, UP COUNTRY delivers with the Floral Basketweave Sweater. The turtleneck comes in six sizes and three colors: black, pink and green.

upcountryinc.com

$36

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Keep Calm and Meow On

The Calm Carrier from VAN NESS took home two awards from SuperZoo 2019’s New Product Showcase, in the categories of Lifestyle and Humanized Pet Products. The carrier features a drawer that cats can climb into, which then slides in, eliminating forced loading. Engineered and built to IATA Airline standards and made from odor- and stain-resistant plastic, it has flow-through ventilation on all four sides, making it perfect for travel.

vannesspets.com

$49.99

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