(PRESS RELEASE) CHICAGO – Matrix Partners announces that Rover’s Wellness, the manufacturers of organically grown true broad spectrum hemp oil products, has joined its growing client roster.
According to Kristy Boulos, vice president & account supervisor at Matrix Partners, “Rover’s Wellness is committed to developing top quality and highly beneficial products for pets and we’re delighted to work with a brand that’s dedicated to helping pets live their best lives possible.”
The industry’s go-to full-service agency for all things pet will utilize their creativity and expertise to provide a variety of services to Rover’s Wellness, including design and sales support. Matrix’s team of award-winning designers have been hard at work bringing the brand to life with eye-catching package designs for their recent product rollouts, as well as new sales materials. The team also designed trade show booth graphics, new product showcases and produced a series of training videos for the brand to share with their retail partners as well as potential customers.
“When it comes to selling CBD products, education is key,” Boulos said. “That’s why our team was eager to work with Rover’s Wellness to create these training videos. These videos provide retailers with fundamental information to communicate to their customers, including the unique benefits of the brand and how their products differ from others in the space. These videos also help customers differentiate between products on shelf and online.”
Rover’s Wellness has also signed on for the agency’s influencer marketing, social media, and trade public relations programs. By writing and distributing press releases announcing upcoming products and company news, facilitating interviews, coordinating product trials with influencers and creating engaging social media content, Matrix is helping to raise brand awareness among an audience that includes hundreds of thousands of consumers, retailers and distributors combined.
Rover’s Wellness offers products that feature organically grown true broad spectrum hemp oil with naturally-occurring CBD. Grown in the USA, its hemp is extracted utilizing cutting-edge technology for a premium finished product that is THC free. Rover’s Wellness tests its oil before and after production and posts third party lab results on its website, giving pet parents extra peace of mind knowing exactly what they are giving their pets. Rover’s Wellness donates 5% of their proceeds to Cancer Research for Pets.
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About Matrix Partners
Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than 30 years, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Create Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit www.matrix1.com.
About Rover’s Wellness
Rover’s Wellness is committed to developing top quality and highly therapeutic products that help pets live their best lives. All of its products feature organically grown true broad spectrum hemp oil with naturally-occurring CBD. Grown in the USA, its hemp is extracted utilizing cutting-edge technology for a premium finished product that is THC free. Rover’s Wellness tests its oil before and after production and posts third party lab results on its website, giving pet parents extra peace of mind knowing exactly what they are giving their pets. Rover’s Wellness donates 5% of their proceeds to Cancer Research for Pets. Rovers Wellness is part of the Tenacious Labs (TL), an international consumer products group developing a new wave of health, wellbeing, and recreational brands. The company has operations in the US and the UK, with regional offices in Miami, London, and Denver. TL has a portfolio of exciting and growing brands, each with a unique customer value proposition. TL’s mission is to bring consistently high-quality, naturally beneficial ingredients derived from botanicals – including CBD – safely and transparently into the mainstream. Scientific rigor, market analysis and product innovation are at the core of every TL product and brand. The company is focused on expanding its portfolio of consistently high efficacy products to support the physical and mental wellness of its customers and their pets. To learn more, please visit www.roverswellness.com. For more information on TL, please visit www.tenacious-labs.com.
