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Natural Balance Introduces New Specialty Products

It continues to expand its assortment of limited ingredient treats and pet food selections.




(PRESS RELEASE) SAN DIEGO, CA — Natural Balance Pet Foods, Inc. (Natural Balance), the national pet specialty premium pet food brand, will be showcasing new products, along with newly reformulated limited ingredient pet food recipes at SuperZoo. Led by a veteran pet industry leadership team, Natural Balance continues to expand its assortment of limited ingredient treats and pet food selections.

“As pioneers in the Limited Ingredient category, we work hard to keep recipes simple so parents can feed their pets with confidence,” said John Sturm, chief revenue officer for Natural Balance. “We’re constantly evaluating our recipes to provide pets with the best nutrition and proteins, and we’re excited to share our new research-backed formulas at SuperZoo.”

Natural Balance pet foods are rooted in science with rigorous safety testing and veterinary expertise. Each recipe is full of wholesome ingredients people can actually pronounce. The brand takes exceptional pride in the quality and safety of their products and the well-being of the communities they serve.

Limited Ingredient Treats

The new limited ingredient treats feature a variety of tasty flavors and enticing textures that are great for treating, training, and bonding.

  • Rewards Dog Treats
    Keep an eye out for the newly redesigned “Rewards” packaging for soft and chewy Jumpin’ Stix, soft and meaty Minis, and oven-baked Crunchy Biscuits. In addition, new recipes including Beef and Peanut Butter (vegetarian) will be available as well as favorites such as Bison, Chicken, Duck, Salmon, and Venison.
  • Freeze-Dried Raw for Dogs
    With all the benefits of a nutrient-rich, freeze-dried diet, the Chicken & Sweet Potato and Beef & Brown Rice freeze-dried raw recipes make a great meal, topper, or treat. Featuring single animal proteins, this basket-building offering brings flavor and variety to any dog’s meal. This product is available now in 6oz and 13oz resealable bags.

Limited Ingredient Dog and Cat Food Recipes

  • Small Breed Vegetarian Recipe for Dogs
    Introducing the Natural Balance Small Breed Vegetarian Recipe. This wholesome recipe is a complete and balanced alternative to a meat-based diet. The kibble is coated in hearty vegetable broth for extra flavor and features limited ingredients, such as green peas for protein that supports lean muscle mass and brown rice for healthy digestion. Available in stores now, Small Breed Bites are just the right size for smaller jaws and teeth.
  • Limited Ingredient Cat Food Recipes
    Coming soon – these newly reformulated recipes are protein-packed and made with meat or fish as the first ingredient. Simple recipes made with single animal protein or omega-rich fish protein are ideal for fewer sensitivities. Choose from single protein Chicken & Green Pea Recipe, omega-rich Salmon & Green Pea Recipe or single protein premium Reserve Duck & Green Pea Recipe. Available soon in 4lb and 10lb bags, the recipes provide complete and balanced nutrition for adult cats.
  • Platefulls for Dogs
    Natural Balance Platefulls Homestyle Meals have all the benefits of fresh or direct to consumer without hassles or subscriptions. Plus, they’re shelf-stable and ready to simply stir and serve. Choose from Harvest Chicken & Rice, Tender Beef & Potato or Savory Duck & Pumpkin and serve as a complete and balanced meal. Available now in convenient 9oz pouches, Platefulls can also be added as a flavorful topper to kibble.

Leaders from Natural Balance, including Michael Lopes, director of product development and Jennifer Freeman, M.S., RVTg – director and nutritional science registered veterinary technologist, will be available August 23 – 25 at SuperZoo and will showcase their full line of products.

About Natural Balance

Founded in 1989, Natural Balance – through top-notch customer care and their Feed with Confidence program – guarantees that every expertly crafted and extensively tested pet recipe is nutritious, tasty, and safe. To deliver on that commitment, the company has a dedicated team of Registered Veterinary Technicians on the Customer Care Team to ensure all pet parents can find the best recipes for their pets. They are available Monday through Friday, 8:00 a.m. – 5:00 p.m. (CST) at (800) 829-4493, or (live) via online chat at



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