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Nite Ize Unleashes New Versions of Popular NiteHowl LED Pet Necklace

The two new light-up necklaces are built for fluffy coats and bandana-wearing pups.




(PRESS RELEASE) BOULDER, CO – Nite Ize, a leading manufacturer of innovative solution-based products, launched the NiteHowl Max and NiteHowl Bandana Rechargeable LED Safety Necklace with Disc-O SelectTM. Available at retail in late summer, the two new light-up necklaces are built for fluffy coats and bandana-wearing pups, ensuring they shine with every step.

“NiteHowl has been a fan favorite for years since its initial launch,” said Rick Case, Nite Ize founder and CEO. “Now with two new rechargeable versions, we’re making it easier than ever for more pets to stay seen and safe.”

NiteHowl Max Rechargeable LED Safety Necklace – Disc-O Select: This rechargeable, cut-to-size necklace is uniquely designed for fluffy breeds. Its extra-wide, weather-resistant band lays flat on thick coats and features a full 360o of illumination. Featuring Disc-O Select technology, owners can keep the necklace in color-changing Disc-O mode or select from three colors of red, green and blue. It recharges in two hours via micro USB cable (not included), running up to 10 hours on a single charge. MSRP $24.99

For more information, watch this short product video.

NiteHowl Bandana Rechargeable LED Safety Necklace – Disc-O Select: Linking the popular rechargeable NiteHowl necklace with a slide-on bandana, this new design combines fun and function. The machine-washable bandana slides onto the LED necklace for a secure hold and features a reflective pattern for added visibility. The cut-to-size necklace features Disc-O Select technology with color-changing Disc-O mode and three selectable colors of red, green and blue. Recharging in one and a half hours via micro USB cable (not included) and running up to five and a half hours, the bandana is available in Red or Grey. MSRP $24.99

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit




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