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Pet Partners Hires New National Director of Communications and Digital Platforms

She spent the last decade working with the world’s largest nonprofit animal hospital.




                            Allison Younger

(PRESS RELEASE) BELLEVUE, WA – Pet Partners, the nation’s leading organization registering therapy animals for animal-assisted interventions, announced the addition of Allison Younger to its staff. Younger joins the organization as national director of communications and digital platforms. Her responsibilities include strategically advancing organizational awareness, constituent engagement and human-animal bond health education, management of both the data driven marketing strategy as well as the design, development and implementation of branding and messaging strategies, storytelling, digital presence/website, social media plans, communications, and public relations programs.

“With national and international expansion, we’re pleased to fill the needs of a full-time dedicated communications position,” said Annie Peters, president and CEO of Pet Partners. “Allison’s extensive marketing knowledge and experience in working with nonprofits, make her a great asset to our team and we are excited to have her on board.”

Prior to joining Pet Partners, Younger spent the last decade with the world’s largest nonprofit animal hospital focusing primarily on digital communications strategies, including social media marketing, website management, online fundraising, digital advertising, and email marketing. Younger obtained her bachelor’s degree in mass communications from Norfolk State University in Virginia. Outside her role, she serves on the board of two animal welfare organizations, Small Angels Rescue Inc. and Ready for Rescue.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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