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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for November

Find out what’s been selling well.

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A dog has to move cones and sliders to get treats in the Chess Strategy Game from Trixie. trixie.de

Our puzzle toys were big sellers as the temps dropped outside and mental exercise toys became a main source of exercise. We love Trixie puzzles; prices range from $15 to $30. —Johnna Devereaux, Fetch, RI, Richmond, RI

  • Nulo treats. We offered them at “Buy 1 Get 1” — $1.99 to $12.99. —Debbie Fazica, Pet X Supply & Tack, Howell, MI
  • Charming Pet Products’ Holiday Bottle Bros Dog Toys. The irresistible squeaker and bottle crackle satisfy all dogs and drive humans crazy! It’s high quality, and people just love the fun characters. —Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Freeze-dried has picked up a lot in the past few months. Specifically, Primal, Northwest Naturals and Smallbatch. Freeze-dried is great for using as toppers or for raw feeders on the go. —Sherry Redwine, Odyssey Pets, Dallas, TX
  • Colorado Hemp Honey. We can’t keep the sticks in stock! —Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • Answers goat’s milk and Super Snouts CBD products. No promotions needed, really. —Diana Farrar, Fifi & Fido’s Pet Boutique, San Antonio, TX
  • We did a buy-more-save-more sale on all bulk chews, cat food pouches and Thanksgiving grab-and-go bundles. —Michelle Pelletier, Bentley’s Pet Stuff, Grafton, WI
  • Gooby fleece sweaters are our No. 1 now. Ordered $1,500 (wholesale) in three weeks to restock. Everyone loves them, from small teacup dogs to 130-pound Great Danes. We did one promotion for two days on it, but otherwise, we sell them all day long at $14.95-$24.95. —Eric Mack, Purrfect Bark, Columbus, NC
  • Vital Essentials. We sold items from the raw bar as BOGO. —Sandy House, The Store at Paws, Hamden, CT
  • My best-selling products were Pet Releaf’s CBD oil and Edibites. It absolutely helps customers’ pets with health issues and also helps them have an overall sense of well-being. I have many repeat customers who are extremely happy with the results. —Jan A. Hopper, Living Pawsitively, Lafayette, NJ
  • Fromm’s new treats, Crunchy O’s, surprised us. Had to place a reorder order in just a couple of weeks. Three flavors that look like Cheerios and 2 calories each at less than $6. —Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • Chews — bullies and tendons — from The Natural Dog Company have been doing really well all year. The bullies are thick and odor-free, and the tendons are also good sized, and both offer a lot of bang for the buck! —Shane Somerville, Paddywack, Mill Creek, WA
  • Our No. 1 product is Benebones — all of them! A big selling point for us is that the owner of Benebones comes from an area that is not too far from our stores. Customers love that — also, the fact that they are made in the USA. My customers call it their doggie crack! —Sue Hepner, Cool Dog Gear, Roslyn, PA
  • Our biggest selling item was the Jones Beef Woofers. We sell them for 99 cents each, and people buy them by the case (at a 10 percent discount). We used to give these out to sample a couple years ago, and the owners loved it. They usually ended up buying half a dozen right on the spot! —Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • A new brand of bully sticks, Bark n Big. Giant, clean sticks locally sourced from Colorado, with a great price point. —Greg Gorski, Cody Pet Depot, Cody, WY
  • Our best-selling product was the Kurgo Reversible Loft Jacket for Dogs. We have had some very rainy and cold (for our region) weather. These lightweight jackets are water resistant and easy to put on. They come in several vibrant colors and are easy to display. I did a Facebook Live and used my pug as a model wearing one of the jackets. The next day, we sold more than we had all last season. —Wendy Megyese, Muttigans, Emerald Isle, NC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Hot Sellers

Here Are August’s Hot Sellers

Pet Releaf leads this month.

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There is a toy company called FabDog, and their pizza toy is definitely the hot seller! It is a round disc that looks like a pizza, with a big squeaker inside, and comes in an actual pizza box! — Sandy House, The Store at Paws ’N Effect, Hamden, CT

  • Pets Global Zignature, Essentials, Fussie Cat. Great company, always available for education. Excellent sales rep: Andy Meese. — Greg Gorski, Cody Pet Depot, Cody, WY
  • Honest Kitchen Clusters $1.99 for a 1-pound trial size with a $5 off bounce-back coupon. — Jack Carey, Food for Pets, Manchester, NH
  • My Perfect Pet, gently cooked food. — Marilyn Texter, Pawsitive Karma, Castro Valley, CA
  • Pet Releaf continues to be a strong seller for us. I’ve scheduled in-store Pet Releaf demos on weekends to help boost product awareness. We’ve seen some trade-off between sales of grain and grain-free foods, with grain-free being down overall. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • In prep for Fall we ran a BOGO special on Nummy Tum-Tum pumpkin cans. We gave customers ideas on how to add pumpkin to their dog’s diet to support overall digestive health and deliver nutrients in a fun way to promote mental stimulation. Many customers that may not have bought this product before, did — and they are coming back looking for it now that the special has ended! — Johnna Devereaux, Fecth RI, Richmond, RI
  • Answers Raw Beef 4-pound Detailed Formula Patties. (First time a raw food moved into the top spot.) — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • Himalayan PET SUPPLY’s JugHead’s were new to my store last month. When I brought them in I ran a promotion of Buy a JugHead, Get the Himalayan Cheese for Free. The promotion went great, getting a lot of the new toys in customer’s hands and have had a great return on customers returning for more cheese refills. — Taylor Gonzalez, Three Tails Parlor and Pantry, Columbia, IL
  • As always CBD. We sell Pet Releaf tinctures, capsules and treats. (Range: $21.99-$83.99.) I also sell a local CBD company called reLeaves from TSIGFY. (Range: $29.99-$259.99). Their product is for people and pets. I have customers from their 20s to their 80s coming to inquire and purchase these products. They love them because it changes their pets’ quality of life. From anxiety, pain management, arthritis/hip and joint issues, to even help with cancer symptoms (and so much more). The Pet Releaf has a loyalty plan just like most of the foods we sell (buy 10 get one free). ReLeaves is now working with Astro Loyalty too and soon will have a loyalty plan that we will be able to offer. It’s outstanding to be able to offer these plans to our customers. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • RedBarn bully slices sold in bulk were very popular with our visitors. Priced at 99 cents each, customers would buy several of each flavor as a quick and easy treat for their pups. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Heavenly Hounds – Customers really respond to a simple way to help their dogs with anxiety. We double expose it on the counter and with our other calming supplements. — Matt Brazelton, Four Muddy Paws, St. Louis, MO
  • Smallbatch freeze-dried treats flew off the shelves this month! — Katherine Ostiguy, Crossbones, Providence, RI
  • Primal Goat Milk pint and Fromm pet food. Fromm and Primal partnered for every bag of Fromm 12 pounds or more sold, the customer would get a free Primal Goat Milk. It was part of the Build a Better Bowl program. It worked; we are now selling more and more goat milk. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Our bundles are now a top seller in our boutique. After taking a training class in The Pet Boss Club a couple of months ago that was led by Doug Martin from Treat Planet, I applied the theory of bundling a few items at a set price to sell more of that item. We started with Bully Sticks and No Hide Sticks in groups of five, and our sales of these two items are up 18 percent since implementing. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Hot Sellers

Hot Sellers for July

Flea and tick solutions and of course, CBD.

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Our top-selling product was the Plush Step-In Air Mesh Harness. It is a great-looking harness available for dogs 2 to 40 pounds. The small dog owners we cater to love the fit and quality of the Plush brand. — Tom Jeffrey, Dinky Dog Club, Charleston, SC

Products

  • Cool Pup freezer toys were great. Bomb pops were the big hit! — Kaye Busse-Kleber, Bark on Mulford, Rockford, IL
  • Primal Pet Foods’ goat’s milk and bone broths were hot! We encourage kibble feeders to enhance the bowl so these two products are a perfect fit. We’ve run “get free goat’s milk with purchase” promos and have created a lot of loyal fans. The broths are super-popular for increased hydration, freezing into treats, etc. The pickiest eaters will eagerly slurp up broth. — Karen Conell, The Bark Market, Delavan, WI
  • Our bestseller was our mix-and-match limited-ingredient bar. Customers love it because they can grab “a little of this and a little if that” and know that it’s good for their carnivorous pet! $2.50 per ounce … options include lamb heart, beef heart, beef liver, etc. — Johnna Devereaux, Fetch RI, Richmond, RI
  • All calming products, but mostly Herbsmith. It is very effective for fireworks. — Toni Shelaske, Healthy Pet Products, Pittsburgh, PA
  • Emmi Lu’s Barkery Cookies. Customers are always so impressed by the level of detail and artistry. Plus, good, organic ingredients. We bundle three in a bag to upsell as a pack. — Mark Vitt, Mutts & Co., Delaware, OH
  • Super Snouts CBD products. They work well for all types of things and they have no side effects, which is what people want: something safe for their dogs that will help their needs. — Dylan Giampaolo, Woof Woof Pet Boutique & Biscuit Bar, New Bedford, MA
  • Gibson’s Jerky Dog Treats — all flavors sell great. They smell like bacon but don’t contain bacon and have limited ingredients. The jerky is soft enough to tear into small pieces for training. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • WellPup peanut butter and pumpkin treats, made locally in New York, were No. 1. They are formulated by a registered dietician with all natural ingredients and are easy on a dog’s digestive system. — Laura Haupt, Bark & Meow, Tarrytown, NY
  • By dollar value, it’s our locally smoked Junkyard Bones (233-plus pounds sold at $8.49/pound). The bones smell incredible — like really good barbecue — come in four sizes to meet the needs of any size dog, and don’t splinter or crack. Dogs go crazy for them, and they are good for lots and lots of chewing! — Shane Somerville, Paddywack, Mill Creek, WA
  • K9 Granola Factory Simply Biscuits went like crazy this month! I think it is because there are over 100 biscuits in their bags, and the price is right. I have customers who come specifically to our store to purchase them. They come in four flavors. All flavors do well but the Cheese & Bacon biscuits are always the first to run out. We buy directly from the company, and they ship very quickly too, which is much appreciated! — Sandy House, The Store at Paws, Hamden, CT
  • Outward Hound’s dog games by Nina Ottosson. The top two sellers are the Dog Worker and Hide N’ Slide. We don’t need to promote it — the trainers who know our store send their clients to us all the time to check out the mentally challenging games. — Sue Hepner, Cool Dog Gear, Roslyn, PA
  • This summer has been one of the worst flea seasons we have seen, making Tropiclean’s extra-strength flea and tick spray a top seller in July. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Blossom CBD oils. Clearly CBD is trending and many people come in ready to be converted rather than just seeking information. — Dani Edgerton, Paws on Main, Columbiana, OH
  • We did very well with the Jones Natural Chews Woofers patties. The dogs love them, and people buy them by the case (with a 10 percent case discount). — Dian Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • Pet Releaf CBD. A wide range of customers love it! It helps their dogs in a variety of ways, from pain management to anxiety. We love selling a product that works! — Leslie Stewart, Southern Barker, Lexington, KY

Services

  • Being primarily a dog spa, our top selling add-on services were our “pawtection package” which is perfect for hot summers in the South with the antibacterial scrub and soothing balm, and our popular Pupgrade which uses Tropiclean’s scent of the month shampoo and blueberry facial. — Sarah Cordes, Knotty Paw, Chelsea, AL
  • Our bestseller in July was a de-shedding brush-out service that yields buckets full of hair! We also sold out of flea and tick products from Vet’s Best. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • More customers opted to use our conditioning package. We use Hydra Flash Thermo Active Mask by Pet Society. It has been a hit and makes our furry customers have soft, manageable hair! — Amanda Bowman, Fairy Tails Mobile Grooming, Cherry Hill, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Hot Sellers

Hot Sellers for June

Puppy ice cream is something!

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Puppy Scoops ice cream by Puppy Cake. We had two ice cream socials at each location with over 100 dogs each! We added an ice cream pawlor to our lobby, which has been a huge hit. And we offer ice cream treats as an upsell to our daycare and boarding guests. Maple Bacon is the favorite. — Krista Lofquist, Wagging Tails, Wolcott, CT

Products

  • Open Farm grain-free food. They are a fantastic company that I trust wholeheartedly. — Dylan Giampaolo, Woof Woof Pet Boutique & Biscuit Bar, New Bedford, MA
  • The Bear and The Rat frozen yogurts. These frozen treats come in single-serve cups, perfect for a summer snack. And the new goat’s milk formulas provide healthy probiotics. — Mark Vitt, Mutts & Co., Delaware, OH
  • We did a monthlong promotion with Cloud Star biscuits that went well. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • Wondercide natural flea and tick products. — Doug Gronowski, Natural Pet Food Center, Orland Park, IL
  • Whimzees potato-based dental chews (rawhide alternative) are our bestsellers! We position them in a large bulk bin stand provided by the company, right next to our checkout — the ease of access does all the work. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • Our new Earth Animal Zen Pen did great, but our Pet Releaf oil and treats were definitely the bestsellers. — Tammy Vasquez, Bark Life, Seminole, FL
  • Health Extension food and treats. — Brett Foreman, euPAWria Holistic Pet Center, Owego, NY
  • Super Snouts CBD products. The $9.99 try me size (especially the Chill+Out version) has been blowing off our shelves. All we did was make a simple Facebook post about the product. — Sue Hepner, Cool Dog Gear, Roslyn, PA
  • Fluff & Tuff dog toys … especially Manny Lobster! — Kimberly Barnes, New England Dog Biscuit, Salem, MA
  • For June it was the new formula from Fromm Highlander Beef because they had a coupon for a free bag. I posted on Facebook and Instagram a picture of the free bag with purchase. We gave away over 125 bags, keeping in mind that it means we sold over 125 12- or 15-pound bags of Fromm. I love when Fromm does deals. It makes it easier for me to bring in people. Everyone should work with the manufacturers or distributors to get deals. — Paula Gorman, Pet Supplies ‘N’ More, Muskego, WI
  • Stella & Chewy’s Raw Coated Biscuits. We had a manufacturer-supported promotion of buy two for $10. — Jack Carey, Food for Pets, Manchester, NH

Services

  • We recently introduced a “scent of the month” shampoo and cologne upgrade (with the help of TropiClean) for our grooming clients. It’s also available in our popular Pupgrade that offers different al a carte services depending on the season and comes with a gourmet iced treat for the dog to take home after a day at the spa. It’s an easy upsell that makes us extra money with little cost to us. — Sarah Cordes, Knotty Dogs, Chelsea, AL
  • We saw a lot of doggie-smelling dogs, and it was easy to upsell our clients on our AromaCare Deodorizing Shampoo from Professional Pet Products! Smells fresh, and really knocks that odor out of their fur! — Marcia Cram, Just Fur Pets, Springfield, VA
  • Deshedding with Isle of Dogs Coco Clean shampoo. — Amanda Bowman, Fairy Tails Mobile Grooming, Cherry Hill, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

Continue Reading

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