(PRESS RELEASE) ASCHENECTADY, NY – Following more than two years of great success, Scratch Play Meow announces the launch of its redesigned ScratchLadder, a product for cats that like to scratch.
“At Scratch Play Meow, we are always looking for new ways to innovate and provide quality products for our customers,” said Jeff Goronkin, CEO and founder of Scratch Play Meow. “Our new design includes all the great features of the original version while making it easier to interchange panels and providing more space for extra panels.”
The redesigned ScratchLadder features three-rungs of interchangeable panels to provide any cat with variations of scratching surfaces they can enjoy. A variety of scratching surfaces includes pile carpet, sisal carpet, catnip filled cushions, wood, and more. In addition, there is now a new space in the back of the ScratchLadder to store additional panels when the cat is ready to change up its scratching surface.
Goronkin was inspired to create ScratchLadder by his own furry friend, Milo Fwancis. After watching Milo scratch at every wooden surface in the house, he designed a ladder made from wood and placed them everywhere Milo liked to scratch. Once seeing how much he loved the ladder, the idea of adding interchangeable panels with a variety of surfaces grew from there. The ScratchLadder is handmade from high quality materials and is produced and shipped by Pine Ridge Industries, a division of the Schenectady ARC. The Schenectady ARC is a chapter of The Arc New York, a non-profit organization dedicated to supporting individuals with intellectual and developmental disabilities. Approximately 80% of the disabled population is under or unemployed. Scratch Play Meow chose to partner with Pine Ridge Industries because of their strong capabilities in light assembly and order fulfilment and as a way provide opportunities for the disabled community.
The ScratchLadder starts at $89 retail with additional panels starting at $17. For more information, or to purchase a ScratchLadder visit www.scratchplaymeow.com or go here.
About Scratch Play Meow
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Scratch Play Meow designs creative solutions that protect your home while providing unique playful items to encourage cats to embrace their natural behavior.
