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The New Year’s Resolution Trifecta: Save Money, Live Sustainably and Be Healthier with Catalyst Pet

Save money, live a more environmentally friendly lifestyle, and be healthier in the new year.




(PRESS RELEASE) LOUISVILLE, CO – The start of a new year brings new goals and resolutions like exercising more, losing weight, saving money, being healthier, and living a more conscious and sustainable lifestyle. When consumers switch to Catalyst Pet, they tackle the latter three on the list. Catalyst Pet is a completely sustainable, high-performance cat litter made with upcycled wood that is 99% dust free, making it healthy for your cat and for the planet. Plus, it’s more cost-efficient than most clumping clay litters, making it the ideal option for cat owners who also want to save money in 2023.

“There’s an assumption that products that are healthier for your animals and better for the environment are more expensive, but that’s not the case here,” Jonah Levine, Catalyst Pet’s Product manager, says. “With Catalyst Pet, you get the best of all worlds.”

Save Money: Customers who switch to Catalyst Pet save 30% on their annual litter cost, which is due to Catalyst’s efficiency. At half the density of clay litter with two times the absorption, less is more with Catalyst. One pound of upcycled softwood litter does the work of four pounds of clay. When customers sign up for a four-month subscription or longer, they will start to see immediate savings. Plus, their purchase will require less packing materials and transportation emissions, which reduces environmental impact.

Live Sustainably: Most cat lovers are not aware that traditional clay litters are made of sodium bentonite, a mineral that is strip-mined and not biodegradable. A 2017 report reveals that more than five billion pounds of sodium bentonite is mined each year just for cat litter with most ending up in landfills —more than 125,000 truckloads each year.

Catalyst Pet is completely sustainable and biodegradable and does not require precious resources for its manufacture. The upcycled soft wood fiber used to make it is collected from wood processing facilities that would otherwise send it to a landfill.

Be Healthier: Certain kinds of litter, like clay, can be unhealthy for your feline. One reason for this is because of the sodium bentonite in the litter, which is used as a clumping agent. When exposed to liquids, it can swell up to 15 times its natural size. This can be concerning when sodium bentonite gets on a cat’s fur and paws, and he licks it off. Ingesting too much can be toxic and potentially cause intestinal blockages. Kittens are particularly vulnerable to this because they may want to taste the litter out of childlike curiosity.


Many clay litters also contain the chemical compound silica. When inhaled, silica is considered a carcinogen. The more your cat kicks up the litter, the more it gets circulated in the air and, ultimately, gets into their lungs, potentially causing respiratory problems. For cats with asthma, this can irritate their lungs and potentially worsen an attack.

Litter dust, no matter the type of litter, can potentially be a respiratory irritant for both cats and humans. Made of upcycled soft pine wood (meaning no bark, needles, or other contaminants), Catalyst is 99% dust free, permeable and clumps (without sodium bentonite) for easy scooping.

Three formulas are available: Healthy Cat, Multi Cat and Unscented. To learn more or to order, visit

About Catalyst Pet

Catalyst is an award-winning revolutionary cat litter, the only one engineered from upcycled soft wood fiber to offer the best performance and peace of mind. Lightweight, minimally scented, odor trapping and cat friendly, Catalyst exceeds both natural and conventional clay alternatives so pet parents can make the responsible, renewable, sustainable choice. Join the revolution! For more information, visit



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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