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Brainstorms

This Simple Trick Can Help You Sell Ideas To Your Team More Easily

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HAVE A BOLD NEW IDEA to improve performance at your store? Look for a way to present it as coming from far away. A recent study by management scholar Jennifer Mueller found that when an idea’s presented as originating at a great distance, people picture it in the abstract: They grasp the gist, focus on the end goal, and appreciate the ingenuity. When it’s described as coming from nearby, they zoom in on detailed practicalities and imagine all the potential problems. It’s why employees (and friends) will listen sympathetically to an outside consultant’s ideas or something they found in a book, but if it comes from you … they only see reasons it won’t work.

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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JIM ACKERMAN

Things Are Looking Good in the Pet Business … but Don’t Get Too Comfortable

PETS+'s marketing guru just wants to remind you that eventually, the upswing will become a downturn. When that happens, will you be ready?

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Brainstorms

Build a Children’s Library

Happy children, happy parents!

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IF YOU REALLY want parents to feel good about bringing their children to your store, how about setting up a small children’s library in a corner, filled with books about kids and their pets?

Purchase a couple of dozen books aimed at different age groups — ages 3-5, ages 6-8, and ages 9-12 — and you may never find yourself in the same boat as this month’s Real Deal store owner.

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Brainstorms

Wear Your Passions on Your Nametag

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Here’s even more inspiration from author and speaker Scott Ginsberg (“that guy with the nametag”). Ginsberg tells of a hotel near the Rock & Roll Hall of Fame at which employees wear nametags with their names and the name of their favorite musical artist. Alternatively, how about having staff list the name and breed of their pets?


This article originally appeared in the September 2018 edition of PETS+.   

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Brainstorms

Ask for Reviews on Fair-Weather Days

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A study a few years back of over 1 million online reviews of 840,000 restaurants turned up an interesting finding: Diners gave worse ratings when it was raining. “The best reviews are written on sunny days between 70 and 100 degrees … a nice day can lead to a nice review. A rainy day can mean a miserable one,” researcher Saeideh Bakhshi told The Washington Post. The obvious takeaway: Move your store to Hawaii. Failing that, best to ask for reviews on nice days.


This article originally appeared in the July-August 2018 edition of PETS+.  

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