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Brainstorms

This Simple Trick Can Help You Sell Ideas To Your Team More Easily

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HAVE A BOLD NEW IDEA to improve performance at your store? Look for a way to present it as coming from far away. A recent study by management scholar Jennifer Mueller found that when an idea’s presented as originating at a great distance, people picture it in the abstract: They grasp the gist, focus on the end goal, and appreciate the ingenuity. When it’s described as coming from nearby, they zoom in on detailed practicalities and imagine all the potential problems. It’s why employees (and friends) will listen sympathetically to an outside consultant’s ideas or something they found in a book, but if it comes from you … they only see reasons it won’t work.

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Brainstorms

Swap A Staff Member for A Week

Creates more exposure.

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Consider a temporary staff-exchange with a non-competing store or with a complementary business. (You could also “lend” an employee to a store in a resort area for its high season). Shakings things up nearly always yields benefits, as you and your staff are exposed to new ideas and new ways of doing business.

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Brainstorms

Improve Your Pet Business by Building a Children’s Library

Happy children, happy parents!

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IF YOU REALLY want parents to feel good about bringing their children to your store, how about setting up a small children’s library in a corner, filled with books about kids and their pets?

Purchase a couple of dozen books aimed at different age groups — ages 3-5, ages 6-8, and ages 9-12 — and you may never find yourself in the same boat as this month’s Real Deal store owner.

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Brainstorms

Wear Your Passions on Your Nametag

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Here’s even more inspiration from author and speaker Scott Ginsberg (“that guy with the nametag”). Ginsberg tells of a hotel near the Rock & Roll Hall of Fame at which employees wear nametags with their names and the name of their favorite musical artist. Alternatively, how about having staff list the name and breed of their pets?


This article originally appeared in the September 2018 edition of PETS+.   

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