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Winner Named in Purina’s Pet Care Innovation Program

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The startup received an additional $10K.

Washington, DC-based startup company Barkly Pets has been named the winner of the 2017/2018 Pet Care Innovation Prize powered by Purina.

Barkly developed what it calls “the highest rated dog walking app designed to simplify everyday and essential pet care needs with services available to users 365 days a year in 60 minutes notice or less.” It was one of five finalists making pitches for the prize in Orlando, FL, just before the opening of Global Pet Expo.

As the grand prize winner, Barkly was awarded an additional $10,000 from Purina and a dedicated booth at Global Pet Expo courtesy of the show organizers at the American Pet Products Association.

Barkly was selected by a panel of industry judges including Lindsay Beaton, managing editor of Petfood Industry magazine; Bryan Jaffe of Cascadia Capital; Gila Kurtz of Dog is Good; and Bill Broun, Blair Morgan and David Narkiewicz from Purina’s 9 Square Ventures Division. In the culminating event, each business was given less than 10 minutes to make a final pitch to win.

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“We are humbled to be honored as the Pet Care Innovation Prize grand prize winner,” said Chris Gonzalez, co-founder of Barkly. “The opportunity to spend time with industry experts at Purina and our fellow finalists throughout the program gave us insight into how can better serve our customers and the pet professionals we empower daily to care for their pets.”

The other four finalists were AnimalBiome, BareItAll Petfoods, Fetch Labs Inc. and PupJoy.

In the fall, the finalists were selected from more than 85 global applicants, each winning $10,000 prize and support from the Pet Care Innovation Prize team, including Active Capital, Cultivation Capital and Purina. Earlier this year, the startups traveled to St. Louis, where Purina’s global headquarters is located, for a Pet Care Business Boot Camp, a multi-day accelerator program to get advice, mentorship and access to business partners.

“Purina’s founder, William Danforth, dared his people to dream big, work hard and lead by example, and the Pet Care Innovation Prize is one way that we hope to embody that spirit by helping others succeed,” said Blair Morgan, co-lead of Purina’s 9 Square Ventures Division and Vice President of Innovation at Purina. “We congratulate Barkly Pets and look forward to seeing the great things that they and all of this year’s finalists will do in the industry to help make pets lives better.”

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State Considers Banning ‘No Pets’ Rental Listings

Some landlords are not happy about the proposed legislation.

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New Hampshire legislators are considering a ban on “no pets” notices in property listings.

Proposed legislation would forbid landlords and home sellers from barring pet owners, the Concord Monitor reports.

They could make rules related to pet deposits, noise control, sanitation and safety, according to the newspaper. But they could set make rules based on size, breed or appearance.

The legislation was proposed by state Rep. Ellen Read, a Democrat from Newmarket. It has drawn opposition from some landords who say it could lead to unsanitary conditions as well as allergy problems for some residents.

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But Julia Seeley, New Hampshire state director for the Humane Society, said her organization supports the bill.

We just strongly believe that a family should not be torn apart simply over housing,” she said.

Read more at the Concord Monitor

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Spotify Rolls Out Music Playlists for Pets

Pets seem to favor classical music and soft rock.

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Digital music service Spotify had a hunch that people were playing tunes for their pets.

A study by the company found that 71% of pet owners did exactly that. The survey included 5,000 music-streaming pet owners from the U.S., the UK, Australia, Spain and Italy.

The company explains:

That being said, we created a unique experience to help you craft the pawfect algorithmically generated playlist for you and your pet to enjoy together. Head to spotify.com/pets for a playlist you can share with your dog, cat, iguana, hamster, or bird.

See the graphic below for more details from the survey.

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These States Have the Most Dog and Cat Owners … And These States Have the Least

The US is home to almost as many domestic pets as humans.

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A new report looks at which U.S. states are the most pet-loving.

Seniorliving.org, a website devoted to providing information to seniors, delved into recent data from the American Veterinary Medical Association to create its rankings.

Idaho had the highest rate of households owning at least one dog, at 58.3%, according to the report, which excluded Alaska and Hawaii, which were not measured in the AVMA study. Dogs are least common in Washington, DC, where 22.5% of households have at least one.

Vermont ranked first for percentage of households with at least one cat, at 44.6%. DC, meanwhile, is the least cat-owning place, with just 16.4% of households being home to a cat.

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The U.S. is home to almost as many domestic pets as human beings. Almost 1 in 3 of those pets are fish, Seniorliving.org explains.

Cats and dogs combine for about 54.8% of all domestic pets.

 

 

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