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13 Products Launched at Global

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Hit the Trails

EZYDOG has revamped its Summit Backpack just in time for hiking season. Pups will appreciate the comfy EVA chest pad, reflective trim, and water-tight zippered pockets that keep treats dry. Their humans will like the two leash attachment points, front and back; convenient grab handle; and rugged ripstop nylon construction. Available in small, medium and large.

ezydog.com

$75


Kitty Play

Expect kitties to hunt this new toy from “My Cat From Hell” host Jackson Galaxy and product partner PETMATE. The photo-realistic Iguana Kick Ya proves the perfect size for kicking and wrestling, and it comes with the cat behaviorist’s branded organic cat nip tucked inside for further stimulation.

petmate.com

$7.99

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Luau Time

Dogs will hula dance for these seasonal treats from EINSTEIN PETS. Luau Time contains only seven ingredients: natural oat flour, honey, ginger, Chia seeds, and tastes of Hawaii pork, pineapple and coconut. Available through August, the heart-shaped, bite-sized treats come in 8-ounce bags.

einsteinpets.com

$10


Mix It Up

Achy, itchy, chubby and even backed-up pups can benefit from GO! Solutions by PETCUREAN. The meal mixers come in four formulas — Hip & Joint Support Pork, Skin & Coat Care Salmon, Weight Control Turkey and Digestive Health Turkey — that feature freeze-dried nutritional and functional ingredients such as single-source proteins and whole fruits and veggies. Available in 3.5-ounce bags.

petcurean.com

$11.99

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Power Bars for Pups

Active dogs need energy boosts just like their humans. With that in mind, ZUKE’S has relaunched the first treat it created, back in 1995: the PowerBone. These human-grade, limited-ingredient bars balance protein and fat, and come in Beef & Blueberry and Chicken & Cranberry recipes. They do not contain any artificial preservatives, colors and flavors, nor grain, gluten, wheat, corn or soy.

zukes.com

$2.99


Meet Tico!

To name its newest toy, FLUFF & TUFF asked its social media followers for input. One suggested Tico, and it stuck! The company chose the name because it means a native of Costa Rica, a country that happens to have plenty of sloths. The high-quality, durable plush toy will perfectly suit dogs who also prefer a laid-back pace.

fluffandtuff.com

$19.95

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A Tough Treat Ball

Guru from PLANET DOG requires both mental and physical strength. The ball features five openings for treats, with pups having to figure out where and how hard to chew for their release. Made from the company’s non-toxic, buoyant and durable Orbee-Tuff material, the 4-inch toy is fully guaranteed and recyclable.

planetdog.com

$18.95


Beds from Down Under

This gorgeous bed from OUTBACK TAILS made its U.S. debut at Global, along with the Australian company’s entire line of dog products. The removable, 100-percent cotton canvas cover features “Digging for Truffles” artwork by Pauline Napangardi Gallagher of the Warlukurlangu Artist Aboriginal Corporation in the Central Desert region. Proceeds from the sale of Outback Tails products go back to Aboriginal artists communities. This bed also checks the eco-friendly box, as more than 100 shredded plastic bottles make up its filling. It measures 39 inches by 27 inches by 5 inches.

outbacktails.com

$100


CBD + Spent Grain

HUNGRY HOUNDS aims to help dogs affected by a variety of health conditions with its Hempy Hound CBD Beer Grain Treats. CBD and salmon oil go into the company’s spent-grain treats, which offer nutritional value (niacin and thiamin), plus high fiber and protein, and low fat. Available in peanut butter and sweet potato flavors, and in 5.5-ounce bags.

beergraintreats.com

$24.99


Live Long & Prosper

What do dog parents want more than anything? For their beloved pups to live long and healthy lives. VET + INSTINCT aims to help on that front with its Longevity supplement. It features a combination of multiple organic mushroom strains and algae that scientifically supports increased lifespan.

vetinstinct.com

$29


Happy Birthday!

Birthday Bash from LORD JAMESON DOG PATISSERIE will make any day special. The organic, non-GMO treats include all-natural, plant-based colored coconut shreds and gluten-free rolled oats and roasted peanuts. They do not contain wheat, corn, soy or dairy, nor artificial flavors, colors or preservatives. Available in 6-ounce bags.

lordjameson.com

$14


Pet Protection

Animals in discomfort or pain often chew and lick the offending body part. Chewblocker by ARROWHEAD ANIMAL HEALTH prevents such behavior, providing an alternative to putting pets in the uncomfortable cone of shame. This non-chewable, human food-grade tape also resists efforts to unravel by the animals. Available in two-packs of 2-inch and 4-inch widths.

arrowheadanimalhealth.com

$16.50-$42.50


Cone of Calm

Turn the cone of shame into one of calm with CARDINAL PET CARE’S Remedy+Recovery Calming Lavender Mist E-Collar Kit. The kit includes a 4-ounce bottle of mist and four adhesive-backed fabric discs. Pet parents simply spray two of the discs and attach them to the e-collar, where their scent will help to relax the pet.

remedyandrecovery.com

$15.99

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Products

From CBG to PSL, 10 of the Newest Products

They can even make perfect gifts for the holiday!

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Because PSL

We are well into pumpkin spice-latte season, and BEAST & BUCKLE wants to help pups join in on the fun. Its PSL-themed reversible harness is made from high-quality neoprene and breathable mesh, and it features secure buckles and a sturdy D-ring that supports all standard leashes, including the company’s matching PSL one.

beastandbuckle.com

$15.99-$29.99

For Multi-Cat Homes

NATURALLY FRESH CAT LITTER introduces its new Multi-Cat Natural Litter. Made from walnut shells, this clumping formula absorbs three times more than clay litter, and eliminates both urine and fecal odors, making it a more effective option for busy boxes. Biodegradable, the non-GMO, non-toxic litter remains free of silica dust and fragrance, and comes in 14- and 26-pound bags.

naturallyfreshlitter.com

Price by Request

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For Customers with DCM Fears

With the nutritional boost of added taurine, SuperGravy from CLEAR CONSCIENCE PET also gives peace of mind to pet parents who have concerns about dilated cardiomyopathy. The tasty topper mix also features TRI-GESTIVE Microbiome Support — probiotics, prebiotics and digestive enzymes — and comes in Paw Jus with beef liver, Barkinara with pork liver, and Arfredo with Greek yogurt, in 30-serving pouches.

clearconsciencepet.com

$15.95

CBG, AKA Cannabigerol

HOLISTIC HOUND introduces cannabigerol to the pet market with its new Organic Full-Spectrum CBG Oil. One of the five major phytocannabinoids in the cannabis or hemp plant, CBG has powerful anti-inflammatory and analgesic properties, with strong affinities for the bladder, bowel and brain, early research suggests. It is also known to help with anxiety and depression, but with a mildly energizing effect as compared to the usually calming effect of CBD. It is believed to naturally increase dopamine levels, as well, which help regulate attention, learning and emotional responses. Research also points to CBG having greater antibacterial and antifungal properties than other cannabinoids. Available in a 300-mg bottle, and appropriate for dogs and cats.

holistichound.com

$67.99

Tater Tot-Endorsed CBD

Fans of Animal Planet’s Pit Bulls and Parolees will recognize Tater Tot on the packaging of TREATIBLES’ newest soft treat. Tater’s Sweet Potato Tots feature the Villalobos Rescue Center dog as brand ambassador, with the goal of bringing peace and calm to dogs everywhere through organic broad-spectrum hemp oil, valerian root, passion flower extract and chamomile flower. Treatibles donates $1 from every canister sold to the center’s veterinary expenses fund. Each canister contains 60 chews.

treatibles.com

$38

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Stocking Stuffers

The holiday treats from BOCCE’S BAKERY make excellent gifts for both nice and naughty pups. The 2019 flavors are Nana’s Sticky Pudding, Ginger Snaps, Red Velvet and Lumps of Coal. Available in 6-ounce bags.

boccesbakery.com

$6.50

For Itchy Pups

Oatmeal & Aloe Grooming Wipes from EARTHBATH use the soothing and moisturizing properties of colloidal oatmeal and aloe vera to clean away dirt and dander while combating skin irritations, promoting healing and re-moisturizing sensitive, dry skin. The botanical fragrances of vanilla and almond also help keep pups smelling great between baths. Can be used daily and come in a 100-wipe resealable tub.

earthbath.com

$15.99

Hand-Knit Warmth

For dogs who prefer their clothing to be handknit, UP COUNTRY delivers with the Floral Basketweave Sweater. The turtleneck comes in six sizes and three colors: black, pink and green.

upcountryinc.com

$36

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Keep Calm and Meow On

The Calm Carrier from VAN NESS took home two awards from SuperZoo 2019’s New Product Showcase, in the categories of Lifestyle and Humanized Pet Products. The carrier features a drawer that cats can climb into, which then slides in, eliminating forced loading. Engineered and built to IATA Airline standards and made from odor- and stain-resistant plastic, it has flow-through ventilation on all four sides, making it perfect for travel.

vannesspets.com

$49.99

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Products

5 Products to Help You Do Business Better

Pets gazebo, boarding facilities and more…

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Gazebo Sweet Gazebo

Store pets deserve their own space, to curl up in at night and/or to take a break in during the day. ADVANTEK allows them to do exactly that in style with its Pet Gazebo. Available in four heights, six canopy colors, and with accessories for outdoor use, it also serves as a floor model, advertising the product.

$129.99 and up

advantekpet.com

Furry ‘Facetime’

Boarding facilities: Add use of a PETCHATZ HDX to your menu of services. This latest version of the two-way video chat system delivers better quality in low light, a wider camera angle, and improved streaming and Wi-Fi connectivity. Pet parents can also dispense treats and aromatherapy, play games, stream DOGTV, record and share videos, and even take calls from their pet via the PawCall button.

$349.99

petchatz.com

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Old-School Calendars

Yes, your POS system has a calendar, and so does your phone. But who doesn’t love to see a printed calendar hanging on the wall at their local pet business? QUARTO PUBLISHING’s Adorable Hedgehogs 2020 fits the bill and features 16 months of the cute critters. A must-have for stores that sell hedgehogs.

$14.99

quartoknows.com

For the Stylish Pet Stylist

Check out the Purple Galaxy Pulse ZR II Detachable Blade Clipper from ANDIS! The limited-edition tool features an eye-catching design on top of professional features such as its detachable blade design, five cutting speeds, and long-lasting removable battery that delivers three hours of continuous cordless clipping.

$518.40

andis.com

Brusha Brush Brusha

Grooming salons: Upgrade your teeth cleaning services with the Mira-Pet Ultrasound Toothbrush from TECHMIRA CORP. It uses gentle air oscillations to remove bacteria and tartar buildup, without the noise or vibration of traditional tools that may scare pets. Starter kit comes with single and three-sided heads, Ultrasound Toothpaste Gel and USB cord for recharging.

$239

techmira.com

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Hot Sellers

Here Are August’s Hot Sellers

Pet Releaf leads this month.

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There is a toy company called FabDog, and their pizza toy is definitely the hot seller! It is a round disc that looks like a pizza, with a big squeaker inside, and comes in an actual pizza box! — Sandy House, The Store at Paws ’N Effect, Hamden, CT

  • Pets Global Zignature, Essentials, Fussie Cat. Great company, always available for education. Excellent sales rep: Andy Meese. — Greg Gorski, Cody Pet Depot, Cody, WY
  • Honest Kitchen Clusters $1.99 for a 1-pound trial size with a $5 off bounce-back coupon. — Jack Carey, Food for Pets, Manchester, NH
  • My Perfect Pet, gently cooked food. — Marilyn Texter, Pawsitive Karma, Castro Valley, CA
  • Pet Releaf continues to be a strong seller for us. I’ve scheduled in-store Pet Releaf demos on weekends to help boost product awareness. We’ve seen some trade-off between sales of grain and grain-free foods, with grain-free being down overall. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • In prep for Fall we ran a BOGO special on Nummy Tum-Tum pumpkin cans. We gave customers ideas on how to add pumpkin to their dog’s diet to support overall digestive health and deliver nutrients in a fun way to promote mental stimulation. Many customers that may not have bought this product before, did — and they are coming back looking for it now that the special has ended! — Johnna Devereaux, Fecth RI, Richmond, RI
  • Answers Raw Beef 4-pound Detailed Formula Patties. (First time a raw food moved into the top spot.) — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • Himalayan PET SUPPLY’s JugHead’s were new to my store last month. When I brought them in I ran a promotion of Buy a JugHead, Get the Himalayan Cheese for Free. The promotion went great, getting a lot of the new toys in customer’s hands and have had a great return on customers returning for more cheese refills. — Taylor Gonzalez, Three Tails Parlor and Pantry, Columbia, IL
  • As always CBD. We sell Pet Releaf tinctures, capsules and treats. (Range: $21.99-$83.99.) I also sell a local CBD company called reLeaves from TSIGFY. (Range: $29.99-$259.99). Their product is for people and pets. I have customers from their 20s to their 80s coming to inquire and purchase these products. They love them because it changes their pets’ quality of life. From anxiety, pain management, arthritis/hip and joint issues, to even help with cancer symptoms (and so much more). The Pet Releaf has a loyalty plan just like most of the foods we sell (buy 10 get one free). ReLeaves is now working with Astro Loyalty too and soon will have a loyalty plan that we will be able to offer. It’s outstanding to be able to offer these plans to our customers. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • RedBarn bully slices sold in bulk were very popular with our visitors. Priced at 99 cents each, customers would buy several of each flavor as a quick and easy treat for their pups. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Heavenly Hounds – Customers really respond to a simple way to help their dogs with anxiety. We double expose it on the counter and with our other calming supplements. — Matt Brazelton, Four Muddy Paws, St. Louis, MO
  • Smallbatch freeze-dried treats flew off the shelves this month! — Katherine Ostiguy, Crossbones, Providence, RI
  • Primal Goat Milk pint and Fromm pet food. Fromm and Primal partnered for every bag of Fromm 12 pounds or more sold, the customer would get a free Primal Goat Milk. It was part of the Build a Better Bowl program. It worked; we are now selling more and more goat milk. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Our bundles are now a top seller in our boutique. After taking a training class in The Pet Boss Club a couple of months ago that was led by Doug Martin from Treat Planet, I applied the theory of bundling a few items at a set price to sell more of that item. We started with Bully Sticks and No Hide Sticks in groups of five, and our sales of these two items are up 18 percent since implementing. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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