Brainstorms

Forget Excellent, Aim to Be Average

Suffering from perfectionism?

Published

4 years ago

June 16, 2020

PETS+ Staff PETS+ July 2020 Issue

IF YOU SUFFER from perfectionism, or even just stress-causing high-standards, cognitive therapist David Burns urges you to do this for a day: Try to be normal. “I dare you to try to be ‘average,’” he writes in his bestseller Feeling Good. “Does the prospect seem blah and boring? … I predict two things will happen. First, you won’t be particularly successful at being ‘average.’ Second, in spite of this, you will receive substantial satisfaction from what you do. More than usual.”

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.