Jim Ackerman

Video: How to Make Sure Your Marketing Is On Track

The good news is that testing and tracking is easier than ever.

MasterClass: Redefining Retail as Slow Retail

Leadership, Empathy, and a Noble Cause

Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations

Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail

Published

5 years ago

December 3, 2018

Jim Ackerman

YOU MIGHT THINK YOUR ads are great. But what does your audience think?

It’s a crucial question, says marketing expert Jim Ackerman.

And the way to figure out the answer is by testing and tracking.

Fortunately, that’s easier than ever, Ackerman explains in the video below.

Take a look:

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.