Jim Ackerman

Video: How to Spend Your Pet-Business Advertising Budget the Right Way

It’s best not to spend your money only on attracting new customers.

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Published

4 years ago

September 20, 2020

Jim Ackerman

HOW ARE YOU SPENDING your advertising budget?

There are only three ways to grow a business, says Jim Ackerman: get more customers, increase your average transaction, and/or get existing customers to visit more often.

Pet businesses tend to focus their ad spending on attracting new customers, Ackerman says. But it’s smart to spread the budget out a bit.

Watch the video:

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.