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Hashtags to Avoid and More July Rules for Pet Pros

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Rule 19: Hashtags to avoid on Twitter: #customersihate, #fakeituntilyoumakeit, #leaveyouryappydogathome and #plasteredinvegas

Rule 301: The client is always right … unless he is a litigant.

Rule 952: Every drink you give a customer increases the likelihood of a sale by 10 percent. But it also increases the likelihood of a return by 15 percent.

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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