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Because, Animals Introduces One-of-a-Kind Freeze-Dried Treat Line

Featuring the first high-protein cat treat with immune support, savory flavor and no meat.




(PRESS RELEASE) OAKLAND, CA — Because, Animals, a startup dedicated to sustainable, cruelty- and slaughter-free pet nutrition, has done what was previously thought to be impossible: the company has created a high-protein cat treat without using any animal products – no meat, fat, meal nor byproduct is used in their all-new Freeze-Dried Noochies! Snacks, an all-natural, vitamin-packed treat for both dogs and cats.

So just how did Because, Animals create a meat-free snack that carnivorous cats love? The snacks are crafted with Bmmune, the company’s proprietary blend of high protein, B vitamin-rich nutritional yeast. Fermented Koji is also added for gut health benefits, and when freeze dried together, this makes for a savory taste that pets can’t get enough of.

“It’s the world’s first truly sustainable cat treat,” said Joshua Errett, co-founder and COO. “For the first time ever, our retail partners can offer their customers a high-protein, super-tasty snack for cats that doesn’t use the resource-intensive and greenhouse gas-emitting factory farming system.”

In addition to the 1-ounce bag for cats, there will be a 3-ounce bag of Freeze-Dried Noochies! Dog Snacks, with all the same immune benefits, bursting with protein and no animal ingredients.

Errett also took this opportunity to announce significant enhancements to the Baked Noochies! cookie line for dogs. Now Baked Noochies! with Peanuts and Baked Noochies! with Pumpkin are packed with extra protein thanks to a generous helping of Bmmune Nutritional Yeast. These gently-baked biscuits also come packaged in beautifully-redesigned pouches made from single-use water bottles.

Freeze-Dried Noochies! Cat Snacks are available for a suggested retail price of $11.99, while Freeze-Dried Noochies! Dog Snacks are available for $13.99. Additionally, Baked Noochies! with Peanuts and Baked Noochies! with Pumpkin are priced at $9.99. Like all Because, Animals products, these snacks and cookies are prepared with sustainably-sourced ingredients and are made in the USA. And in keeping with the company’s focus on immunity, they are high in beneficial B vitamins and amino acids (protein), but are 100% meat free! The packaging is animal- and planet-friendly too.


To learn more about Because, Animals and their all-natural, sustainable, cruelty- and slaughter-free products, visit here or contact Samantha at

About Because, Animals.

Because, Animals is a small company with a big mission: to create nutritious pet food without ever harming any animals or the environment. Instead, the brand uses cultured ingredients, including probiotics, nutritional yeast and cultured meat to create nutritious, functional and sustainable pet food. The packaging is animal and planet-friendly too. The brand uses post-consumer recycled material by taking single-use plastic water bottles and turning them into beautifully designed resealable pouches for their treats and supplements, further reducing their impact on the environment. It’s better for pets, the planet, and animals. It’s better for everyone. For more information, please visit



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