Connect with us

Press Releases

Because, Animals Introduces Supplement Line

The supplements are the debut of Bmmune Nutritional Yeast.





(PRESS RELEASE)OAKLAND, CA – Because, Animals, a company dedicated to creating sustainable, cruelty- and slaughter-free food and treats for cats and dogs, introduces six new supplements. The supplements are the debut of Bmmune Nutritional Yeast, the brand’s proprietary blend of high protein, high fiber nutritional yeast with immune-boosting fermentation powders. With options available for both cats and dogs, the new line includes:

  • Immune Health Sprinkles: A strong immune system starts in the gut and Immune Health Sprinkles feature a triple whammy gut health punch that includes probiotics, prebiotics and postbiotics. Paired with immune-supporting B vitamins and animal-free fermented glutamine — a bioavailable amino acid and anti-inflammatory – Immune Health Sprinkles deliver the ultimate immune defense and path to longevity for cats and dogs.
  • Joint Boost Sprinkles: The star ingredient in this ocean-friendly joint support supplement is animal-free cultured glucosamine — a fermented ingredient shown to improve a pet’s joints and combat arthritis and osteoporosis. Paired with Bmmune Nutritional Yeast, which is loaded with B vitamins, fiber and anti-inflammatory benefits, in addition to algae-derived DHA and turmeric for reducing inflammation, Joint Sprinkles deliver an all-natural, animal-free joint health support that also benefits immunity and digestion!
  • Wellness Sprinkles: Featuring clinically-proven beneficial bacteria and the brand’s exclusive Bflora probiotic, Wellness Sprinkles serve as an all-in-one solution for gut health and digestion, immunity, skin and coat health and as a daily tool for overall, preventative health. Wellness Sprinkles deliver a blend of seaweeds – the ultimate superfood! – with over 250 million active probiotic cultures and antioxidant-dense fruit and vegetable powders to support overall health, including aging, the eyes, brain and more. Additionally, they contain omega 3 and 6 fatty acids to keep pets’ skin and coat healthy. Just a sprinkle a day!

“Because, Animals loves nutritional yeast so much, we made our own! We blended a high protein strain of nutritional yeast with fermented koji, giving Bmmune special immune-boosting B vitamins,” commented Joshua Errett, co-founder and COO. “Bmmune is the superstar ingredient in our supplements, serving as a complete, bioavailable protein with all 10 of the essential amino acids dogs require. A bonus is that it has a cheesy, savory taste pets love.”

The supplements are available for a suggested retail prices ranging from $17 – $22. Like all the products in Because, Animals’ line, they’re made in the USA and the packaging is animal- and planet-friendly too. To learn more about Because, Animals and their all-natural, sustainable, cruelty- and slaughter-free products, please visit or contact Samantha at

About Because, Animals

Because, Animals is a small company with a big mission: to create nutritious pet food without ever harming any animals or the environment. Instead, the brand uses cultured ingredients, including probiotics, nutritional yeast and cultured meat to create nutritious, functional and sustainable pet food. The packaging is animal and planet-friendly too. The brand uses post-consumer recycled material by taking single-use plastic water bottles and turning them into beautifully designed resealable pouches for their treats and supplements, further reducing their impact on the environment. It’s better for pets, the planet, and animals. It’s better for everyone. For more information, please visit



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

Promoted Headlines

Most Popular