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Category Spotlight: eTailPet




Santa Monica, CA

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Founded by former independent pet retailer Berenice Giannini, eTailPet empowers independent pet stores with the tools to compete in the growing ecommerce marketplace, making online sales for independent pet retailers easy and attainable. eTailPet’s robust ecommerce platform is constantly evolving, with the most recent additions being robust customer loyalty functionality and a social media marketing platform, eTailSocial.

With eTailSocial, independent pet retailers meet pet parents right where they do their shopping — directly on Facebook and Instagram. Retailers can manage their social media channels in one place straight from their eTailPet dashboard. With access to a content library of images, videos and educational articles provided from the brands they love, posting content through multiple social media channels is quick and easy. Retailers can manage accounts including Facebook, Instagram, Google My Business, Twitter, You- Tube, Pinterest and others, and can plan and schedule social media content for the month in one day.

Retailers can upload their own content or create graphics via Canva directly on the eTailSocial platform. eTailSocial is available to any retailer for $49 a month, but eTailPet retailers get a rate of $25 a month.

For more information, contact the company directly.


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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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